BETER and OpenBet Seal Global Partnership for Esports and Table Tennis Content

The world of digital sports betting is drawing closer together as industry heavyweights join forces. BETER has announced an extensive partnership with technology giant OpenBet to integrate its esports and sports content directly into the OpenBet Trading System. This strategic move allows gambling operators worldwide to access a massive portfolio of fast-paced betting content without overcoming lengthy technical hurdles. At its core, it is about making the popular ESportsBattle tournaments and the well-known Setka Cup table tennis series accessible to a broader audience.

The collaboration between these two players is no coincidence. OpenBet showed impressive growth in the first half of 2026, increasing its global customer base by more than 40 percent year-on-year to over 200 partners. By including BETER products, the offering is now expanded to include disciplines such as eFootball, eBasketball, eHockey, and eTennis, as well as classic live sports. For operators, this is particularly attractive because the system not only delivers the content but also includes tools for risk management and pricing directly on board.

Numbers and facts

BETER is a giant when it comes to the sheer volume of data. The company provides 24/7 live streaming, real-time data, and odds for more than 740,000 events per year. Particularly noteworthy is the depth of the market, as up to 50 different betting markets are offered per event. For platform operators, this also pays off financially, as BETER achieves an average margin of more than 8 percent.

An important aspect of this partnership is adherence to the highest integrity standards. BETER works closely with the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA). This ensures that the offered competitions, especially in the field of esports, are fair and transparent. Gal Ehrlich, CEO of BETER, commented positively on the deal:

"We are delighted to partner with OpenBet, one of the most respected and established names in the industry. Through this partnership, OpenBet clients worldwide can now access our exclusive fast-paced content, which is proven to engage players and deliver strong value for operators." - Gal Ehrlich, CEO of BETER

Background

OpenBet itself is in a phase of upheaval and massive expansion. The company has been part of the Endeavor network since 2022, but is currently facing a potential sale process as Endeavor seeks to reorganize its sports data and technology division. Despite these structural changes on the horizon, OpenBet is investing heavily in new technologies. This includes the acquisition of Neccton for compliance solutions and the use of geolocation technologies like OpenBet Locator.

Glen Saville, Chief Services Officer at OpenBet, emphasizes that the goal is to provide customers with access to top-tier content without high integration overhead. In an industry where the speed and reliability of data decide between profit and loss, OpenBet's Trading System has become a central hub. The integration of BETER perfectly complements this ecosystem, as fast esports formats are becoming increasingly popular with younger target groups.

Why it matters for German players

For German betting fans, such global deals must always be seen in the context of the Interstate Treaty on Gambling 2021 (GlüStV 2021). While OpenBet operates worldwide and also supplies state lotteries such as Westlotto in North Rhine-Westphalia, strict rules apply to German end customers. Every betting offer provided via platforms like BETER and OpenBet must meet the strict criteria of the Joint Gambling Authority of the States (GGL) in Germany. This means, among other things, that only bets on sports events listed on the official permit list are allowed.

Furthermore, German players are protected by the monthly deposit limit of 1,000 euros via the LUGAS system. Even if BETER delivers 24/7 content, licensed providers in Germany must ensure that gambling addiction prevention is maintained. Betting on esports is often still a difficult regulatory field in Germany, as the GGL checks very carefully which competitions qualify as a sport under the law. German players should therefore always check whether the respective bookmaker is on the official GGL whitelist before betting on such fast markets.

What it means for GGL-licensed casinos

For operators with a German license, the integration of BETER into OpenBet offers an opportunity to legally diversify their portfolio, provided the specific bets are approved. Since OpenBet already works with German WLA partners like Westlotto, the technological infrastructure is already adjusted to German compliance requirements. Using modules like Neccton for player protection, which OpenBet has already integrated, is a major advantage for GGL-licensed providers to meet the strict German requirements for the early detection of gambling addiction. Ultimately, the cooperation enables German providers to offer internationally competitive content without leaving the protective framework of GlüStV 2021.