BoyleSports News 2026
BoyleSports Secures Leeds United Partnership Amid £100m UK Expansion
Bookmaker BoyleSports expands its British football footprint through a new partnership with Leeds United, backed by a £100m market investment.
BoyleSports Rapped by ASA Over Socially Irresponsible Betting Promotion
The UK's advertising watchdog has banned a BoyleSports ad for promoting repetitive betting habits via its Bank Builder Jackpot, which required up to 7 days of activity.
BoyleSports Partners with Jumio for AI-Powered Player Onboarding in UK and Ireland
Sports betting operator BoyleSports announced a partnership with Jumio to enhance player onboarding in the UK and Ireland. The AI-powered identity verification technology facilitates real-time ID and address proof, allowing new users to complete registration within minutes. This move responds to the Gambling Regulation Act 2024.
BoyleSports Launches Innovative 'Touch Bet' Feature in Retail Shops
BoyleSports, in collaboration with Spotlight Sports Group, introduces 'Touch Bet,' a new retail feature allowing customers to build horse racing bets via interactive screens and settle them in-store or via the app. This is a significant step towards an omnichannel experience.
BoyleSports and West Ham: A Bond That Defies Relegation
BoyleSports remains West Ham United's shirt sponsor, defying relegation. An interesting development in sports sponsorship and for gambling providers.