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The Playa News 2026

News about The Playa, kept up to date by the Lustich editorial team.

KI im Online-Glücksspiel: Personalisierung steigert Umsatz und Spielerbindung

Technology·15 July 2026

AI in iGaming: Personalization Drives Revenue and Player Retention

The online gambling industry is increasingly using AI-driven personalization to optimize player experiences and boost customer loyalty. This strategy has led to a 12-16% increase in average turnover per user in European markets.