iGaming Leader Appoints Michael Baker-Mosley as Chief Growth Officer

The executive landscape of the international gambling industry continues to evolve with strategic leadership moves. iGaming Leader, a specialized peer group focused on supporting and connecting senior executives within the online gambling sector, has filled a key leadership position. Michael Baker-Mosley joins the team as Fractional Chief Growth Officer (CGO). In this role, he will support founder Leo Judkins in navigating the network's next growth phase and enhancing the group's industry profile.

Baker-Mosley is a familiar face within the organization. Since March, he has served as an ambassador for iGaming Leader. In his new, flexible leadership capacity, he will be responsible for marketing strategies, sales, and the acquisition of new members. He brings a wealth of experience gained from some of the industry's most prominent names. His expertise in building B2B brands is considered a decisive factor for the network's ambitious expansion goals.

Numbers and facts

Michael Baker-Mosley boasts an impressive professional track record. He spent five years at the sportsbook provider Kambi before serving as Chief Marketing Officer (CMO) at iGP from November 2022 to June 2026. Additionally, he has acted as a marketing consultant for GamePark and is a co-founder of iGaming Select, a directory for industry suppliers. This deep integration into the supplier landscape is expected to help iGaming Leader broaden the scope of its Mastermind group.

Founder Leo Judkins emphasized during the announcement that, beyond professional competence, personal conviction is paramount. He views the network's development so far as just the beginning of a larger journey.

"Having someone with Michael's commercial and marketing experience is important, but having somebody who genuinely believes in what we are building matters just as much. Over the last few years, we have built the Mastermind into something I am incredibly proud of, but I still believe we are only scratching the surface of what it can become." - Leo Judkins, Founder of iGaming Leader

Background

The concept of a Fractional Chief Growth Officer is gaining significant traction in the technology and gambling sectors. It allows companies to access high-level experts for one to three days a week without the full overhead of a permanent full-time position. Baker-Mosley himself has experienced the benefits of the peer group as a member and sees this as the lever for future success. He highlighted that founders and senior leaders often face immense pressure and require a safe space for open dialogue.

"I’ve spent much of my career building B2B brands and growth engines, but this is particularly exciting because I’ve experienced the Mastermind myself. I know the value it can provide. The opportunity now is to work with Leo and the wider team to bring that to more of the right people while protecting what makes the Mastermind special." - Michael Baker-Mosley, Fractional Chief Growth Officer at iGaming Leader

Why it matters for German players

For the average player in Germany, a personnel change at a B2B peer group like iGaming Leader has no direct impact on their daily online casino experience. However, the development is indirectly significant: when executives of gambling companies are better trained and networked in groups like the Mastermind, it can lead to higher quality and safety standards across the board. In Germany, the market has been strictly regulated since the State Treaty on Gambling 2021 (GlüStV 2021). Players should ensure they only play at providers listed on the official whitelist of the Gemeinsame Glücksspielbehörde der Länder (GGL). These casinos guarantee compliance with player protection rules, such as the monthly deposit limit of 1,000 Euros via the LUGAS system and the stake limit of one Euro per round on virtual slots. Professional networks facilitate exchange on these regulatory hurdles and help operators function legally and safely.

What it means for GGL-licensed casinos

German casinos with a GGL license operate in one of the world's most heavily monitored markets. Knowledge sharing at the executive level, as promoted by iGaming Leader, is essential for these companies to remain at the forefront of technology and regulation. While unlicensed providers (often from Malta or Curacao) may attempt to bypass German laws, GGL-licensed operators focus on professionalism. A strong network of leaders helps establish best practices in player protection and anti-money laundering. This strengthens trust in the legal German market and helps efficiently implement the strict requirements of the LUGAS system and the Oasis cross-provider ban file.