FDJ ta faɗaɗa watsa shirye-shiryen Ligue 1 zuwa wuraren baƙunci 29,000 na Faransa
AN KIRKIRA DA AIFDJ ta haɗa kai da LFP Media don watsa wasannin Ligue 1 McDonald’s a kusan wuraren sayarwa 29,000, ciki har da sanduna da gidajen kofi, ta hanyar hanyar sadarwar ParionsSport.
Kamfanin caca na Faransa FDJ United ya dauki mataki mai mahimmanci wajen hada cinikayyar kayayyaki da nishadi na wasanni ta dijital. Ta hanyar sabon hadin gwiwa na dabaru tare da Ligue 1+ Pro, dandali na watsa shirye-shirye na hukuma da LFP Media ke gudanarwa don Ligue 1 McDonald’s, kamfanin ya zama babban abokin rarrabawa ga kwallon kafa ta farko a Faransa. A kusan wurare 29,000 na ciniki, gidajen giya, da gidajen abinci a duk fadin Faransa, magoya baya yanzu za su iya kallon kungiyoyinsu suna wasa kai tsaye. Wannan yunkurin wani bangare ne na sake fasalin da ya fi girma inda FDJ ke sake fasalin alamar ParionsSport sosai don bangaren ciniki, yayin da ayyukan kan layi suka koma ga ababen more rayuwa na Unibet.fr a watan Afrilu.
Hadin gwiwar na da nufin inganta hadin kai a fannin wasanni tare da kara yawan mutanen da ke zuwa wuraren kasuwanci na gida. Ga masu gidajen abinci, fakitin na ba da fiye da kawai wasannin kai tsaye, yana samar da cikakken tsarin edita. FDJ na mai da wuraren da take gudanar da tantama zuwa cibiyoyin wasanni na zamani. Wannan ci gaban sakamakon fadadawa mai girma na kungiyar ne, wanda ake samun sa ta hanyar sayen Kindred Group akan Yuro biliyan 4. Shugaban FDJ Stéphane Pallez na ganin saurin ayyukan B2B a matsayin ginshikin kasuwanci mai mahimmanci ga makomar kungiyar da ke kasuwar Paris Euronext.
Lambobi da gaskiya
Girman wannan hadin gwiwar ya bayyana a cikin lambobi. hanyar sadarwa ta FDJ United ta kunshi kusan wurare 29,000 na abokan hulda a duk fadin Faransa. Wuraren da ke shiga suna samun damar duk wasannin Ligue 1 McDonald’s guda ɗaya da kuma sama da awanni 27 na shirye-shiryen kai tsaye a kowane mako. Wannan ya hada da nazarin kwararru, shirye-shiryen mujallu, da dawowar mashahurin multiplex na daren Asabar. Ligue 2 BKT kuma ta kasance wani bangare na fakitin, wanda ke tabbatar da mafi girman yiwuwar rufe kwallon kafa ta kwararru ta Faransa ga masu sauraro na gida.
“Emotions na kwallon kafa suna samun cikakken ma'ana lokacin da aka raba su. Tare da Ligue 1+ Pro, muna son ba masu goyon baya damammaki fiye da yadda za su iya fuskantar manyan abubuwan gasarmu tare a wuraren ciniki na gida. Godiya ga karfin hanyar sadarwar ta da kuma sadaukarwarta na dogon lokaci ga wasanni, za mu iya kawo Ligue 1 McDonald’s da Ligue 2 BKT su kusaci masu sauraron su.” - Olivier Bramly, Babban Jami’in Gudanarwa na LFP Media
Bayanai
Sake fasalin alamar ParionsSport wani mataki ne na dabaru da aka yi tunani a kai. Yayin da ayyukan kan layi na ParionsSport aka koma Unibet a watan Afrilu a matsayin wani bangare na hadewar Kindred, FDJ yanzu tana mai da hankali ga ParionsSport gaba daya kan ayyukan B2B da ciniki. Karl Lorenzon, Shugaban Cinikin Wasan Raga na Kasuwanci a FDJ, ya jaddada cewa abokan hulɗar ciniki su ne manyan 'yan wasa a rayuwar al'umma. An yi niyyar samar da hadin gwiwa tsakanin cinikin kan layi da kuma watsa shirye-shiryen wasanni kai tsaye don kara yawan masu amfani da su. Ba batun yin fare kawai ba ne, har ma da samar da cikakken yanayin nishadi.
“FDJ United’s retail partners are key players in local life, as well as an essential link in bringing sports fans together. This association between ParionsSport and Ligue 1+ creates new opportunities for shared experiences.” - Karl Lorenzon, Head of Retail Sports Betting at FDJ
Me yasa hakan yake da muhimmanci ga 'yan wasan Jamus
Ga abokan ciniki na Jamus da ke yin caca ta kan layi tare da masu aiki da lasisi daga GGL, wannan tsarin a halin yanzu yana takaita ne ga Faransa. A Jamus, Yarjejeniyar Jiha kan Yin Caca 2021 (GlüStV 2021) tana tsara yadda ake sanya fare da talla cikin tsauraran ka'idoji. Yayin da FDJ ke aiki a matsayin zakaran kasa a Faransa tare da kasancewa a shaguna 29,000, 'yan wasan Jamus ana kare su ta hanyar iyakokin fare na Yuro 1 a kowane juyawa a kan ramummuka da kuma iyaka ga ajiyar wata-wata na Yuro 1,000 ta hanyar LUGAS. Irin wannan tsarin da aka haɗa sosai na kai tsaye da kuma yin fare kai tsaye a kusan kowane mashaya na gida zai yi wahalar aiwatarwa a Jamus saboda tsauraran dokokin rarrabuwa ga wuraren yin caca da kuma karimci.
Abin da hakan ke nufi ga gidajen caca masu lasisin GGL
Masu yin littattafai na Jamus da gidajen caca na kan layi suna kallon haɗin gwiwar da ke Faransa sosai. Mallakar Kindred ta FDJ ya nuna cewa manyan kamfanoni na duniya ne kawai ke da ikon kuɗi don irin waɗannan haƙƙoƙin watsa labarai na musamman. Masu ba da lasisi na GGL a Jamus dole ne su tabbatar da cewa tallafawa da yarjejeniyoyin TV ba su ƙetare jagororin talla ba. Lissafin GGL yana tabbatar da cewa masu aiki masu daraja kawai ke aiki, suna kiyaye gasa daidai. Koyaya, waɗanda ke wasa a kan shafukan yanar gizo na MGA ko Curacao marasa lasisi sun rasa wannan kariya kuma suna fallasa kansu ga haɗarin shari'a wanda tsarin sa ido na tsakiya a Jamus ke da niyyar rage su.
Tambayoyin da ake yawan yi
Nawa ne adadin wuraren da cibiyar sadarwa ta FDJ ta kunsa don watsa shirye-shiryen Ligue 1?
Cibiyar sadarwa ta kunshi kusan 29,000 abokan hulda a fadin Faransa. Wadannan sun hada da mashaya, gidajen kofi, gidajen cin abinci, da kuma wuraren sayar da ParionsSport na musamman wadanda za su iya yin rajista ga sabon kunshin yawo.
Wane abun ciki ne ake watsawa ta hanyar Ligue 1+ Pro?
Baya ga kowane wasan Ligue 1 McDonald’s kai tsaye da kuma abubuwan Ligue 2 BKT, sabis ɗin yana ba da sama da sa'o'i 27 na ƙarin shirye-shirye na mako-mako. Wannan ya hada da nazarin kwararru, fasali, da taron multiplex na Asabar.
Me yasa FDJ ya koma ParionsSport kan layi zuwa Unibet?
Bayan da aka sayi Kindred Group na Yuro biliyan 4, FDJ ta yi niyyar sauƙaƙe tsarin alamar sa. An kuma ƙaura ayyukan kan layi zuwa Unibet.fr a watan Afrilu don ParionsSport ya yi aiki a matsayin alama ta musamman don sashin dillali na gida.
Shin irin wannan watsa shirye-shiryen kai tsaye yana halatta a shagunan yin fare na Jamus?
A Jamus, watsa shirye-shiryen wasanni a shagunan yin fare yana halatta a karkashin dokokin kare matasa masu tsauri, amma tsarin ta GlüStV 2021 ya fi tsauri fiye da Faransa. Masu bayarwa dole ne su kasance a kan jerin GGL kuma ba a ba su damar samar da karfafa gwiwa don ci gaba da yin caca ba.
Raba
Game da marubuciya
Lisa Lustich
Babbar edita kuma mai gwada gidan caca
Lisa Lustich tana gwada gidajen caca na kan layi na harshen Jamusanci tun 1997 kuma tana jagorantar sashen edita na Lustich.de. Sama da bita 400 da aka wallafa, mai ba da shawara kan kare 'yan wasa mai takardar shaida (horon BZgA, 2019).
Duk labaran Lisa Lustich →Tushen bayanai da ƙarin hanyoyi
Jerin farin sunayen masu ba da sabis na kan layi da aka amince da su
Layin waya na BZgA game da jarabar caca: 0800 1 372 700
Caca na iya jawo jaraba. Yi wasa da alhaki. Taimako: 0800 1 372 700 (BZgA, kyauta kuma ba tare da suna ba).
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