1xBet at iGB L!VE 2026: A Futuristic Presence in London

The iGB L!VE 2026, one of the largest iGaming exhibitions, once again brought the industry together in London. Held from July 1 to 2, the event drew over 15,000 professionals from around the world. 1xBet's presence was particularly striking. The betting provider presented itself with a futuristic concept and numerous interactive elements that attracted many visitors. Stand L20 was consistently well-attended.

Even before the official opening of the exhibition, 1xBet hosted an exclusive VIP party. On June 30, leading affiliates, partners, and industry experts gathered at the St. Pancras Renaissance London Hotel. The evening's theme, 'Once Upon a Time,' transported guests into an atmosphere of British literature, combined with aristocratic elegance and cinematic noir. Such informal gatherings are crucial for deepening business relationships and discussing future collaborations before the hustle and bustle of the exhibition begins.

Numbers and facts

The crowd at the 1xBet stand was enormous. Hundreds of meetings with existing and potential partners underscore the growing interest in the company's affiliate program. A particular magnet for the public was the interactive football game 'Football of the Future.' This game, reminiscent of Angry Birds mechanics and played on large touchscreen displays, was a huge success. Registration for the game remained open until shortly before the exhibition closed, with long queues forming at the 1xBet stand on both days. Evidently, the blend of technology and gamification resonated with visitors.

Another highlight was the visit of legendary FC Barcelona goalkeeper Vítor Baía. As a special guest of 1xBet, he interacted with visitors, signed autographs, and even played 'Football of the Future' with attendees. His presence generated additional excitement, making the 1xBet stand one of the most talked-about attractions at the entire exhibition.

On the second day of the exhibition, a spectacular prize draw culminated the events. Prizes totaling 13,000 Euros were distributed. Winnings included exclusive items such as a Burberry backpack, a Fendi bag, a Rimowa suitcase, and a MacBook Pro. The grand prize, a Bvlgari pendant, symbolized ultimate elegance and craftsmanship. Many visitors registered until the very last minute to participate in the draw.

Background

iGB L!VE is a central platform for trends in digital marketing and the affiliate industry. With its commitment, 1xBet underlines its ambition to be a driver of these developments. The combination of cutting-edge solutions, exclusive networking events, and powerful affiliate tools positions 1xBet as a brand poised for long-term success. The company invites partners to turn their goals into major achievements together.

"We’re always looking to create updates that help operators adapt to the needs of their audience." - Olga Ivanchik, COO at Slotegrator

This quote, though not directly from 1xBet, emphasizes the general industry philosophy of adapting and innovating – exactly what 1xBet showcased at the exhibition.

Why it matters for German players

For players in Germany, the activities of international gambling companies like 1xBet must be viewed differently. 1xBet does not possess a license from the Joint Gambling Authority of the Federal States (GGL). This means that 1xBet's operations in Germany are illegal, as the company does not comply with the strict requirements of the Interstate Treaty on Gambling 2021 (GlüStV 2021). German players should exclusively choose online gambling providers listed on the GGL whitelist.

These providers are subject to comprehensive regulations designed to protect players. This includes the 1-euro stake limit per spin for slot machines, the monthly deposit limit of 1,000 euros, and connection to the central blocking system LUGAS. Such measures are explicitly intended to prevent excessive gambling behavior and ensure a safe playing environment. Offers from unregulated providers carry significant risks for players, as these are neither monitored nor regulated.

What it means for GGL-licensed casinos

While 1xBet expands its global reach and exhibits at iGaming fairs, GGL-licensed casinos in Germany must adhere to national regulations. For them, this means focusing on the regulated market and finding innovative solutions within the legal framework that ensure player protection. Participation in international fairs can be inspiring, but implementation must always comply with GlüStV. The acceptance and success of these regulated providers largely depend on how well they balance an attractive offering with the strict requirements of German law.