Entain: Latest News on Deals, Regulation, and Market Updates

BetMGM Forced to Adjust EBITDA Timeline Due to Prediction Market Growth
BetMGM has revised its target for $500m in adjusted EBITDA beyond 2027, citing competitive pressure from US prediction markets and regulatory hurdles.

BetGames Debuts Gold Raid Slot Driven by Direct Operator Brief
The new heist-themed slot Gold Raid features a 5,000x jackpot and marks the first time BetGames developed a title based on an operator's request.

Historic Jersey Deal: Coral Becomes Principal Partner for Birmingham City FC
For the first time in its 100-year history, betting brand Coral secures a front-of-shirt sponsorship. The 2026/27 deal with Birmingham City includes a £40,000 charity donation.

Gambling Ads 2026: Europe Struggles for Control Amid Regional Bans
New European gambling ad rules are causing friction. Learn why Netherlands taxes are rising to 37.8 percent and how regulators fight illegal operators.

UK Gambling Market Consolidation: Tax Hikes Drive Strategic M&A and Restructuring
The increase in Remote Gambling Duty is pushing UK operators to re-evaluate their costs. Experts observe a shift towards regulated revenue and consolidation, exemplified by recent moves from Entain and Bally's.

UK Affordability Checks Under Fire: No Leadership and No Evidence?
Experts accuse the UK Gambling Commission of ignoring pilot data showing inconsistent results while risking a 60% black market share similar to Germany.

AI Academy in Lisbon: Fighting Deepfakes and Fraud in Gaming
From September 29 to October 1, 2026, around 40,000 industry professionals will gather in Lisbon to master AI-driven fraud prevention at the new AI Academy.

Entain Cuts 500 Jobs as Global Gambling Giant Pivots Towards Efficiency
The global gambling operator Entain is reducing its workforce by 500 roles, approximately two percent of its total staff, to prioritize profitability and cash generation.

Entain Shifts Leadership: UK CMO Charlotte Emery Departs Amid Efficiency Drive
Entain confirms the exit of UK CMO Charlotte Emery after two years. The company is now seeking a successor for major brands like Ladbrokes and Coral.

Entain to Cut 500 Roles Globally Amidst Efficiency Drive
Gaming giant Entain plans to reduce its global workforce by approximately 500 roles. This move is focused on internal functions, not a direct reaction to new UK online gambling taxes.

Entain U-Turns on Job Cuts, Announcing 500 Redundancies
Gaming giant Entain plans to cut around 500 jobs, approximately 2% of its total workforce, contradicting earlier assurances from company leadership.

Entain streamlines operations, cuts 500 jobs, and urges ban on unlicensed sponsorship deals
Gaming group Entain is reducing its global workforce by about 2 percent and calls for an immediate ban on sponsorship deals with unlicensed gambling operators to offset higher UK tax costs.

Entain announces 500 global job cuts and sells parts of CEE division
Gambling giant Entain plans to cut 500 jobs globally, approximately 2% of its workforce, while also reducing stakes in Eastern Europe to maximize shareholder value.

Super joins EGBA Board: Stronger voice for regulated gambling in Europe
Gaming operator Super, owner of the Superbet brand, has been appointed to the Board of the European Gaming and Betting Association (EGBA). This strengthens the representation of online gambling operators within the association, which represents approximately 30% of Europe's online gambling gross gaming revenue (GGR).

EGBA Members Increase Revenue: Over 43 Million Active Customers
The European online gambling industry continues to grow. Members of the European Gaming and Betting Association (EGBA) recorded an impressive 34 percent increase in gross gaming revenue to 18 billion euros in 2025.

Entain demands immediate ban on rogue sponsors in sports
Gaming giant Entain, owner of Ladbrokes and Coral, is pushing for an immediate voluntary ban on unlicensed sports sponsors in the UK, ahead of new DCMS consultations on illegal gambling sponsorships.

UK to Consult on Ban for Unlicensed Gambling Sponsors in Football
The UK government is planning a consultation on banning unlicensed gambling operators from sponsoring football clubs. Entain is calling for immediate action, as 1.5 million Britons reportedly stake £4.3 billion annually with illegal operators.
