Baseball Revolution: FeedConstruct Secures Exclusive WBSC Rights

The world of international baseball is coming much closer for betting enthusiasts. FeedConstruct, a globally operating provider of sports data and streaming, has announced an exclusive partnership with the World Baseball Softball Confederation (WBSC). This merger represents a significant expansion of the portfolio for the data giant, as the WBSC serves as the international governing body for baseball, softball, and Baseball5. Through the deal, FeedConstruct gains exclusive access to worldwide data and live streams for a selection of the highest-profile WBSC events.

The goal of this cooperation is clearly defined. It is about increasing the global visibility of international baseball while simultaneously providing high-quality real-time content to affiliated betting providers. Since baseball is a sport that relies heavily on statistics and frequent game interruptions, it is excellently suited for so-called in-play engagement. Fans and players can react to almost every action on the field, provided the data transmission is fast enough. FeedConstruct relies on video transmissions with extremely low latency to close the gap between the action on the field and the display on the screen.

Numbers and facts

The scope of the agreement is substantial and spans several years and various global locations. Key components of the partnership include the broadcasting rights for the WBSC Women’s Baseball World Cup Group Stage 2026. This event takes place from July 22 to August 23. Also included are the qualifying tournaments for the prestigious Premier12 tournament, held in Barcelona and Zhongshan. The dates for these are between October 9 and 11, as well as November 26 and 29. Another highlight in the package is the WBSC U-23 Baseball World Cup 2026, which commences on November 6.

Narek Harutyunyan, CEO of FeedConstruct, contextualized the importance of the deal as follows:

“This alliance with the WBSC marks a defining milestone in our global rights strategy and underscores our mission-critical role within the sports ecosystem. By securing the worldwide data and streaming distribution for these premier baseball tournaments, we are equipping our network of hundreds of sportsbook partners with highly engaging, premium sports content.” - Narek Harutyunyan, CEO of FeedConstruct

There is also great excitement at WBSC regarding the conclusion of the deal. Michael Schmidt, CEO of WBSC, emphasized that the confederation is committed to making its events more accessible than ever before. FeedConstruct’s technology is expected to help reach new audiences worldwide and increase value for both athletes and fans.

Background

Baseball has evolved far beyond the borders of the USA and Japan in recent years. Interest is growing steadily, particularly in Europe and Latin America. For sports betting providers, the sport is an ideal revenue driver due to the high frequency of events. Every pitch, every hit, and every inning provides new data points that can be used for odds calculations in milliseconds. WBSC sees the collaboration with a specialized data service provider like FeedConstruct as an opportunity to advance the professionalization of media exploitation. It is no longer just about showing images but about processing metadata that deepens the spectator experience.

Why it matters for German players

For German sports betting fans, this deal primarily means better availability of niche events in the legal market. Anyone registered with a sportsbook licensed in Germany benefits from the security of the State Treaty on Gambling 2021 (GlüStV 2021). However, German players must adhere to strict rules designed for player protection. This includes the monthly deposit limit of 1,000 euros, which is monitored across all providers via the LUGAS system. Although the new baseball streams are enticing, the stake limit of 1 euro per spin for online slots remains in place, while for sports betting, individual limits and identity verification are mandatory. German fans should ensure they only use platforms listed on the official whitelist of the Joint Gambling Authority of the States (GGL). MGA or Curacao providers do not offer the same protection against gambling addiction or during withdrawal issues. The integration of WBSC data will allow German bookmakers to qualitatively enhance their live betting offer within the legal framework.

What it means for GGL-licensed casinos

Although this deal primarily affects the sports betting sector, it has indirect effects on the entire gambling ecosystem in Germany. Providers operating both sports betting and virtual slot games under a GGL license can utilize cross-selling potential through attractive baseball content. Since the GGL strictly monitors the separation of content and compliance with advertising bans, new streaming offers must be deployed in accordance with German youth protection and advertising guidelines. GGL-licensed casinos must ensure that live data does not lead to impulsive gambling behavior, which is strictly monitored by the authority's oversight mechanisms. FeedConstruct’s high data quality helps ensure transparency in betting markets, which in turn meets the GGL's regulatory requirements for fair play.