Vegas Club Casino Debuts in New Jersey: Greg Carlin Returns with New Venture

The New Jersey iGaming landscape has welcomed a new competitor as G2 Digital officially launched its Vegas Club Casino brand. This entry is particularly noteworthy due to the people behind it. Industry veterans Greg Carlin and Dan Alexander are the founders of G2 Digital. Carlin previously made a name for himself as the co-founder and CEO of Rush Street Interactive, while Alexander has held significant roles at bet365 and PlayStar Casino. This new launch marks Carlin's first major move in the online sector since his departure from Rush Street Gaming, signaling a strong return to the regulated US market.

To power this new venture, the company has secured a market access agreement with Caesars Entertainment. On the technical side, White Hat Gaming provides the player account management (PAM) system, CRM, and payment architecture. This collaboration is strategic, as White Hat Gaming was recently acquired by Germany's Merkur Group, adding a layer of international corporate backing to the platform's infrastructure. The project aims to combine traditional Las Vegas aesthetics with the rigorous security standards of modern online gambling regulation.

Numbers and facts

The financial potential of the New Jersey market is evident in the latest reports from the Division of Gaming Enforcement. In June, the iGaming sector in the state generated 271 million USD in revenue. This represents a 17.5 percent increase compared to the 230.7 million USD recorded in the same month of the previous year. Looking at the broader picture, the year-to-date figures show even more impressive growth. For the first half of the year, total revenue reached 1.59 billion USD, which is a 15 percent climb from the previous period. These figures highlight why veterans like Carlin are targeting the Garden State for new launches.

G2 Digital is utilizing White Hat Gaming's full suite of tools, including their Travelling Wallet solution. This allows for a streamlined user experience even as operators expand across different jurisdictions. Greg Carlin emphasized the player-centric approach during the launch, focusing on trust and entertainment value:

"Creating a great online gaming experience means delivering authentic excitement, real player protections and the feeling that every player is a VIP. Vegas Club Casino combines the timeless appeal of classic Las Vegas with the transparency and security of a fully regulated online casino." - Greg Carlin, CEO of G2 Digital

Background

The launch of Vegas Club Casino is part of a broader trend of expansion and consolidation within the New Jersey gaming scene. While new operators are entering, established players are also upgrading. For instance, BetMGM recently revamped its Borgata Online Casino platform to maintain its competitive edge. Furthermore, DraftKings has introduced online poker to its New Jersey offerings, diversifying the vertical. G2 Digital is entering a crowded but high-performing field where technical reliability is just as important as brand recognition.

White Hat Gaming's role is crucial here. Phil Gelvan, CEO of White Hat Gaming, expressed pride in being selected by Carlin and Alexander, noting their high reputation in the industry. The goal is to provide a seamless, high-performance environment that can scale as the business grows. For G2 Digital, this launch is just the beginning of its expansion strategy in the US iGaming space.

Why it matters for German players

While German residents cannot play at Vegas Club Casino in New Jersey, the technology and trends often cross the Atlantic. The fact that Merkur Group now owns White Hat Gaming shows the involvement of German capital in the US success story. However, players in Germany must stick to platforms licensed by the GGL. The German Interstate Treaty on Gambling 2021 provides a different framework, focusing on strict limits such as the 1 Euro spin cap and the 1,000 Euro monthly deposit limit via the LUGAS system.

What it means for GGL-licensed casinos

Operators in Germany can learn from the New Jersey model regarding customer retention and CRM optimization. Although the regulatory environments differ, the demand for a VIP-like experience within a safe framework is universal. The growth figures in New Jersey prove that regulated markets can outperform unregulated ones if the offering is right. For GGL-licensed sites, staying updated on international platform providers like White Hat Gaming is essential, as these companies often bring innovative features to the European market after proven success in the US.