Novibet and Peter & Sons: New Distribution Deal for Europe and Latin America

The online casino landscape thrives on content that stands out visually and mechanically. In this context, Novibet and the development studio Peter & Sons have finalized a new distribution partnership. The agreement, officially announced on August 27, 2026, ensures that Peter & Sons' slot titles will be available across selected Novibet markets, covering both European regions and expanding territories in Latin America.

Novibet, founded in 2010, has evolved into a significant player in the GameTech industry. With operational hubs in Greece, Malta, Brazil, and Mexico, the operator employs more than 1,400 people. The new collaboration with Peter & Sons, a studio established in 2019, clearly shows that established giants are increasingly relying on fresh, artistically sophisticated content to ensure long-term customer loyalty.

Numbers and facts

The Peter & Sons portfolio is characterized by a particular attention to detail. The studio, with locations in Yerevan and Barcelona, focuses on art direction, distinctive characters, and detailed game worlds. A prominent example of their work is the slot Tango of Chaos, which features a 6x6 panel offering up to 46,656 ways to win. Such high-volatility games with cascading reactions and multipliers are highly popular among modern players.

"Novibet is a strong international operator with a clear technology-driven approach and an impressive presence across several important markets. This partnership gives us another valuable route for bringing our games to new audiences while working with a brand that understands both casino entertainment and local market dynamics." - Yann Bautista, Founder and Commercial Director at Peter & Sons

Novibet operates in countries including Greece, Cyprus, Ireland, Brazil, Mexico, and Chile. The company was also certified as a Great Place to Work in Greece, Malta, and Brazil for 2025. In addition to its casino segment, Novibet runs an extensive sportsbook and engages socially through the Giant Heart platform, launched in 2021.

Background

Novibet's decision to specifically include Peter & Sons titles follows a clear strategy. Fotini Matthaiou, Executive Director of Casino at Novibet, emphasizes that it is not just about the volume of games, but about content that feels memorable. The storytelling and visual design of Peter & Sons meet exactly this demand for distinctiveness.

"Our casino strategy at Novibet is built around offering players not only breadth and quality, but also content that feels distinctive and memorable. Peter & Sons brings exactly that balance, combining original art direction and storytelling with engaging gameplay." - Fotini Matthaiou, Executive Director of Casino at Novibet

The deal reflects a broader industry trend: suppliers are increasingly seeking distribution agreements with operators active in multiple regulated territories. This minimizes administrative overhead and maximizes the reach of game catalogs within a legally secure framework.

Why it matters for German players

Although Novibet is globally positioned, German players must note the specific conditions of the Interstate Treaty on Gambling 2021 (GlüStV 2021). In Germany, online casinos may only operate legally if they hold a license from the Joint Gambling Authority of the States (GGL) and are listed on the official whitelist. For the consumer, this means maximum security but also strict limits.

A cross-operator deposit limit of 1,000 euros per month applies in Germany, monitored via the central LUGAS system. Furthermore, stakes on virtual slot machines are limited to one euro per spin. Games from providers like Peter & Sons must undergo technical adjustments if they are to be approved for the German market. German customers should always check if a casino holds a German license to benefit from strict player protection measures.

What it means for GGL-licensed casinos

For operators with a GGL license, integrating Peter & Sons content presents an opportunity to differentiate themselves in the highly competitive German market. While many providers rely on the same standard slots, the visually unique games from Yerevan and Barcelona offer real added value. However, GGL-licensed casinos must ensure that features like the "Tango of Chaos" cascades comply with German requirements for the 5-second rule between spins. Partnerships with innovative studios are essential to offer an attractive product despite regulatory restrictions, keeping players away from illegal MGA or Curacao sites.