Primero Games Acquires Win Systems Gaming Division: Expansion in Roulette Sector

The consolidation of the global gaming market is moving forward at a rapid pace. On September 7, 2026, it was announced that Primero Games LLC has acquired the entire gaming division of Win Systems, commonly referred to as WSG. This strategic acquisition includes not only the company's popular slot machines but also specifically its electronic roulette business under the Gold Club brand. While Primero Games was previously known primarily for its strong presence in the US market, this deal marks a massive push into international waters.

Through this acquisition, Primero Games integrates an extensive infrastructure that goes far beyond pure software development. The deal includes manufacturing capabilities and an operational network spanning Latin America and the Caribbean. For Primero, this means immediate access to established markets without the lengthy hurdles of independent market entry. The leadership team of Win Systems, including CEO Eric Benchimol and Chairman Dario Zutel, will become part of the new organization to ensure continuity for existing customers.

Numbers and facts

A central aspect of the deal is the installed base of more than 3,000 gaming positions. These are distributed across strategically important countries such as Mexico, Peru, Colombia, Puerto Rico, and Panama. Primero Games plans not only to maintain these locations but to gradually upgrade them with its own content and proprietary Hurricane platform technology. Although the financial terms of the transaction are kept secret, the integration of more than 100 original titles from the Primero portfolio illustrates the scale of the undertaking.

Mike Macke, Chairman of Primero Games, sees the move as a logical consequence of the company's previous management. He emphasizes the importance of content that ensures consistent revenue for operators.

"This is an important step forward in executing Primero's growth strategy to build a diversified, global gaming company. Primero has built its reputation by creating compelling game content and developing innovative technology that helps operators deliver consistent revenue via engaging player experiences." - Mike Macke, Chairman of Primero Games

Background

Headquartered in Norcross, Georgia, Primero Games operates development studios in the US, UK, and Canada. The company has invested heavily in its Hurricane platform, which supports both offline and online applications. The combination with Win Systems' expertise in electronic table games creates a new heavyweight provider. Eric Benchimol of Win Systems sees the merger as a win-win situation for both sides.

"This combination makes both businesses stronger. Pairing our installed base, manufacturing operations and market knowledge with Primero's game library and development engine means we can bring more, and better, products to our customers faster than either company could alone." - Eric Benchimol, CEO of Win Systems

Win Systems will focus in the future on its core business, which primarily includes casino management systems and technological solutions for casino operators. This creates a clear separation between hardware/content and the systemic management of gaming operations.

Why it matters for German players

For German players, this international acquisition has indirect consequences. Primero Games has a sophisticated omnichannel gaming platform that also includes online solutions. Since the German market is strictly regulated by the State Treaty on Gambling 2021 (GlüStV 2021), providers who want to operate here must be on the whitelist of the Joint Gambling Authority of the States (GGL). This list ensures that all legal requirements, such as the deposit limit of 1,000 euros per month via the LUGAS system or the stake limit of 1 euro per spin on virtual machines, are met.

If Primero Games were to license its newly acquired roulette content or the Hurricane platform for the German online market, these would have to be strictly adapted to local rules. In Germany, classic online roulette is also often a matter for the individual federal states and is subject to different licensing conditions than virtual slot games. Players should therefore always check whether a casino has a German license to be legally protected and benefit from the strict player protection measures of the GGL.

What it means for GGL-licensed casinos

Operators of GGL-licensed casinos in Germany are constantly looking for fresh content to stand out from the competition. The integration of Primero games in combination with Gold Club technology could provide new impulses for the legal gaming offer in the medium term. Since Primero now has studios in the UK and Canada, adaptation to European standards is likely. For German platforms, this potentially means access to high-quality, internationally proven slots, which must, however, implement the mandatory 5-second rule and the waiver of autoplay functions. Only providers with the GGL seal guarantee that the strict requirements for the protection of minors and players as well as addiction prevention in Germany are met.