iGaming in Africa: Experts to Discuss Entry Costs and Regulatory Hurdles

Expanding into new markets sounds tempting for many online casino operators, but the reality on the African continent is complex. On September 24, 2026, at 14:00 CET, an expert panel titled "Not a Cheap Bet: The Economics of Launch in the African iGaming Market" will take place. The event is organized by SOFTSWISS and brings together various perspectives to shed light on the maze of licenses, technology, and taxes. It is not just about potential, but primarily about the hard facts of economic efficiency.

Africa is often hailed as the next big growth market, but those who act without a plan can quickly lose a lot of money. The discussion will show that market entry costs vary significantly depending on the jurisdiction. South Africa serves as a central example, as it possesses an established regulatory structure that can serve as a blueprint or a warning for other regions. Experts from Jabula Bets and Legends Gaming bring their practical experience to align theoretical models with everyday business reality.

Numbers and facts

The panel on September 24, 2026, brings together decision-makers from four different sectors of the industry. Among them is Vusi Mtsweni, CEO of the Mpumalanga Economic Regulator, representing the state perspective. Mariia Halaida, who leads business development for Africa at SOFTSWISS, emphasizes that Africa is not a monolith. Participants can submit questions in advance, which will be answered live. SOFTSWISS also provides a special report on the South African market, offering deep insights into the structure and legal requirements.

"The continent isn’t a single market – each jurisdiction presents different costs, regulatory frameworks, and commercial dynamics. This panel provides operators with the intelligence they need to evaluate whether and where African expansion makes commercial sense for their business." - Mariia Halaida, Head of Business Development in Africa at SOFTSWISS

Background

Why is this topic so relevant right now? Many European markets are saturated or limited by extremely strict rules. While Africa offers millions of potential customers, the technical infrastructure and payment methods differ fundamentally from Western standards. Furthermore, player protection and market integrity are central concerns for local regulators. Sustainable growth is only possible if operators not only know the local laws but also actively implement them.

"Entering any regulated market requires more than an assessment of its commercial potential. Businesses need to understand the regulatory environment, their compliance obligations and the broader responsibilities that come with operating in the market." - Vusi Mtsweni, CEO of the Mpumalanga Economic Regulator

Why it matters for German players

For German players, this international development initially has no direct impact on their daily gaming experience but shows an important trend. While large providers focus on markets like South Africa, the German market remains strictly regulated by the Interstate Treaty on Gambling 2021 (GlüStV 2021). In Germany, players must plan with a monthly deposit limit of 1,000 euros across all providers, monitored by the LUGAS system. The stake limit of 1 euro per spin for virtual slots is also a fixed part of German regulation. When international giants expand to Africa, they often use technologies that could later be applied in strict European systems, such as for identity verification or player protection.

What it means for GGL-licensed casinos

Casinos with a license from the Joint Gambling Authority of the States (GGL) must prove themselves in an environment characterized by high compliance costs. Looking at Africa shows that "cheap" solutions are a thing of the past there as well. German licensees wishing to grow internationally must view the high standards of the GlüStV 2021 as a quality feature. The GGL whitelist ensures that only reputable providers are on the market. German companies considering expansion to South Africa or other African nations must adapt their technical platforms to meet both German requirements and specific local rules in Africa. This requires flexible technology solutions, as discussed in the panel on September 24.