Sportradar Secures Exclusive Euroleague Rights Until 2031

Sportradar is making a significant statement in the competitive sports rights market. The company announced that its exclusive collaboration with Euroleague Basketball has been extended ahead of schedule. This agreement includes not only official data streams for betting operators but also audiovisual rights for streaming services within betting platforms. These rights originally stemmed from the acquisition of IMG ARENA in 2025, allowing Sportradar to solidify its market position for the long term.

The new contract period officially begins with the 2026/2027 season. Through 2031, Sportradar will remain the central hub for all data and imagery from the EuroLeague and the BKT EuroCup. In an industry where milliseconds decide profit or loss, such official data feeds are the most valuable currency. Sportradar utilizes its advanced technological capabilities to serve micro-betting and new player markets, which are particularly popular among younger fan demographics.

Numbers and facts

The scope of this agreement is massive. Each year, the partnership covers over 650 games. This complements Sportradar's already impressive portfolio, which includes the NBA, WNBA, Australia's NBL, and leagues from Brazil, China, France, Greece, Italy, and Spain. Particularly noteworthy is the integration of the Universal Fraud Detection System (UFDS). This AI-based technology monitors betting patterns worldwide to immediately detect irregularities.

Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, emphasizes the strategic relevance:

"The partnership with Euroleague Basketball secures our position as leading official data rights holder across all key properties in one of the most heavily bet-on global sports. Winning this tender extends our portfolio of official basketball data and opens up new commercialisation opportunities."

Chus Bueno, CEO of Euroleague Basketball, also sees the extension as more than just a financial transaction. He speaks of a strategic commitment to innovation and technology to provide additional value to clubs and connect fans more closely to the competitions.

Background

Consolidation in the sports data provider market continues. The fact that Sportradar was able to retain the rights following the integration of IMG ARENA is a strategic victory against competitors like Genius Sports. The EuroLeague is considered the second strongest basketball league in the world after the NBA and attracts a million-strong audience, particularly in Europe. For betting operators, access to these official streams means they can offer their customers an integrated experience of live imagery and real-time odds, increasing engagement time on their portals.

Why it matters for German players

For basketball fans in Germany who enjoy placing a bet, this deal primarily signifies stability and security. Since Sportradar works closely with state-licensed operators, official data flows directly into the systems of bookmakers listed on the GGL whitelist. The German Interstate Treaty on Gambling 2021 (GlüStV 2021) sets high requirements for player protection and sports integrity. Official data feeds minimize the risk of manipulated odds or delayed information, benefiting German players.

Although the EuroLeague is marketed globally, German bookmakers must continue to adhere to strict limits. These include the monthly cross-operator deposit limit of 1,000 euros monitored via the LUGAS system, as well as restrictions on live betting, which are handled more restrictively in Germany than in other EU states. Sportradar indirectly supports GGL objectives through its integrity services, as fraud attempts are made almost impossible through monitoring.

What it means for GGL-licensed casinos

Casinos and betting providers with a German license benefit from legal certainty. Those who source official data from Sportradar can be sure that the integrity checks meet the requirements of the Joint Gambling Authority of the States (GGL). In an era where illegal secondary lotteries and black market providers are under pressure, cooperation with a transparent data giant like Sportradar is a mark of quality. German providers can legally and securely offer live content to their customers through audiovisual integration, provided this complies with the advertising and broadcasting rules of the GlüStV.