Harkokin Tarihi na Jersey: Coral Ya Zama Babban Abokin Hulɗa ga Birmingham City FC

A wani muhimmin mataki ga masana'antar yin fare ta Biritaniya, Birmingham City FC ta sanar da Coral a matsayin sabon babban abokin tarayyarta. Wannan yarjejeniyar ta nuna karon farko a tarihin shekaru 100 na alamar yin fare cewa sunanta zai bayyana a gaban rigar kwallon kafa. Farawa a kakar 2026 da 2027, alamar da mallakar Entain za ta bayyana a kan rigunan maza da mata na gida, waje, da na uku. Wannan ingantawa ta dangantakar da ke tsakaninsu ta biyo bayan kakar wasa biyu inda Coral ta kasance abokin talla na kulob din, tare da mai da hankali sosai kan shigar magoya baya da tasirin al'umma. Yarjejeniyar ta riga ta nuna darajarta fiye da kawai tallatawa, tare da Coral na ba da gudummawar £500 ga sadaka ga kowace kwallon da aka ci a gida, wanda ya kai sama da £40,000 ga Birmingham City Foundation.

Lokacin da yarjejeniyar ta yi yana da mahimmanci. Yayin da gasar Premier ta shirya janye tallafin gaban rigar daga kamfanonin yin fare, manyan masu aiki suna kallon gasar EFL Championship don samun damammaki masu girma. Birmingham City, tare da tarihi mai tsawo da sabon mallaka mai himma, tana nuna babbar manufa ga irin wadannan jarin. Gudanarwar kulob din ta yaba wa Coral saboda jajircewarta ga al'ummar gida da kuma matsayinta a matsayin sanannen alamar Biritaniya da ke aiki a karkashin lasisin Hukumar Kula da Fare ta Burtaniya. Wannan daidaituwa ta dabi'u ta zama tsakiya ga yarjejeniyar da aka fadada, musamman ma yayin da matsin lamba na tsari kan harkar yin fare ke ci gaba da karuwa.

Lambobi da Gaskiya

Tallafin kudi da na hukumomi na Birmingham City yana da yawa. Kamfanin Shelby Companies Limited (SCL) na Amurka, wani reshe na Knighthead Capital Management, ya mallaki 100% na kulob din a watan Nuwamba 2025. Knighthead yana gudanar da kimanin dala biliyan 19 a cikin kadarori masu tsari, kuma gwarzon NFL Tom Brady ya kasance sanannen dan kasuwa na hannun jari. A fagen kwallon kafa, kulob din ya kare a matsayi na 10 a kakar farko da ya koma gasar Championship, inda ya kare da maki tara daga wasan karshe. Duk da kasancewarsa a mataki na biyu, kulob din yana samun sama da magoya baya 20,000 akai-akai a St Andrew's. Shirye-shiryen gaba sun hada da komawa sabon filin wasa da zai iya daukar sama da masu kallo 60,000, wanda zai kara fadada tasirin alamar Coral.

Jeremy Dale, Babban Jami'in Gudanarwa na Birmingham City, ya jaddada karfin dangantakar:

"Wannan hadin gwiwa ya fi yarjejeniyar tallafawa. Coral ta zama amintaccen abokinmu mai daraja a cikin watanni 18 da suka gabata, koyaushe tana sanya magoya baya a tsakiyar duk abin da suke yi." - Jeremy Dale, Babban Jami'in Birmingham City FC

Tarihi

Wannan mataki na Entain ya faru ne a kan yanayin canjin dabarun tallatawa. Kwanan nan, kamfanin ya kawo karshen tallafinsa na tsawon shekaru 52 na Coral Cup a gasar Cheltenham Festival, yana mai cewa yana bukatar gyara kasafin kudin talla bayan karin harajin wasan kwaikwayo na kan layi zuwa kashi 40%. Duk da haka, yarjejeniyar Birmingham ta nuna cewa kwallon kafa ta kasance wani fifiko don samun damar jama'a. Entain ta yi magana a bainar jama'a game da adawa da masu ba bisa ka'ida ba, tana kira ga gwamnati da ta hanzarta kawar da gasa ta kasuwar baƙar fata daga tallafin wasanni. Ta hanyar samun gurbin gaban rigar tare da kulob kamar Birmingham, Entain na ninka jajircewarta ga kasuwar Burtaniya da aka tsara.

Bejay Patel, Babban Manaja na Burtaniya da Ireland a Entain, ya tabbatar da wannan matsayi:

"Coral na da alkawarin samar da gogewa ta musamman ga magoya baya tare da inganta yin fare cikin aminci da kuma wayar da kan jama'a game da hadarin da ke tattare da masu ba da sabis marasa lasisi." - Bejay Patel, Babban Manaja UK/Ireland a Entain

Me yasa hakan ke da mahimmanci ga 'yan wasan Jamus

Ko da yake wannan yarjejeniyar ta mayar da hankali ne kan Burtaniya, tana nuna kokarin duniya tsakanin kasuwannin da aka tsara da kuma wadanda ba a tsara ba. Ga 'yan wasa a Jamus, yanayin ya fi tsauri. GlüStV 2021 na buƙatar iyakoki masu tsauri, kamar iyakacin juyawa na 1 Euro da iyakacin ajiya na wata-wata na 1,000 Euro da LUGAS ke lura da shi. Manyan tallafin riguna kamar na Coral na karuwa a Jamus saboda tsauraran iyakokin tallatawa yin fare. 'Yan Jamus da ke bibiyar kwallon kafa ta Ingila ya kamata su sani cewa yayin da wadannan samfurori ke da sanannu a Burtaniya, kawai wadanda ke cikin jerin GGL ne halal ne a yi amfani da su a Jamus. Yin fare da alamar da ke da lasisin UKGC daga Jamus baya bayar da kariya ta doka a karkashin dokar Jamus.

Abin da hakan ke nufi ga gidajen caca masu lasisin GGL

Ga gidajen caca da ke aiki a karkashin lasisin GGL, dabarun Entain na zama taswirar yadda za a tsara alama. Mahimmancin Entain kan gaskiya da kuma yaki da kasuwar baƙar fata ya yi daidai da manufofin masu tsara Jamus. A kasuwa inda aka takaita tallatawa sosai, mai da hankali kan ayyukan al'umma da gudummawar agaji na iya zama hanyar da ta dace ga masu gudanar da ayyuka na Jamus don gina amincewar alama ba tare da keta lambobin talla masu tsauri ba. Nasarar hadin gwiwar Coral-Birmingham ta nuna cewa doguwar hadin gwiwa mai daraja na iya zama mafi tasiri fiye da sanya tambari kawai, darasi ne da gidajen caca masu lasisin GGL za su iya amfani da shi wajen gudanar da tallatawa ta gida a cikin tsarin dokokin Jamus.