Spotlight Sports Group da Engage Games: Sabon Zamanin Wasannin Cin Hanci na Hulɗa

Duniyar caca ta wasanni da caca ta kan layi tana canzawa cikin sauri. masu gudanarwa suna ci gaba da neman sabbin hanyoyi ba kawai don samun abokan ciniki ba har ma don riƙe su a dandalinsu na dogon lokaci. A cikin wannan mahallin, Spotlight Sports Group, ƙungiyar kafofin watsa labarai da fasaha ta duniya a bayan sanannen alamar Racing Post, ta ba da sanarwar babban haɗin gwiwar dabarun tare da Engage Games. Wannan haɗin gwiwa yana nuna tafiya ta farko ta Spotlight zuwa sararin masu samar da wasannin hulɗa. Ta hanyar haɗa kai na duniya da zurfin nazarin bayanai tare da ƙwarewar fasaha ta Engage Games, ana kirkirar sabbin tsarin don kasuwar B2B.

Engage Games da ke Liverpool ya gina suna a cikin watanni 18 da suka gabata a matsayin ƙwararre a cikin mafita na kyauta don kunnawa (F2P) da biya don kunnawa. Yarjejeniyar ta tanadar da cewa Spotlight Sports Group za ta kula da tallace-tallace da rarrabawa ta duniya, yayin da Engage Games ke jagorantar zane, ci gaba, da kuma bayarwa ta fasaha na lakabin. Wani abu mai ban sha'awa musamman shine haɗa Spotlight's proprietary Smart View Engine. Wannan fasaha, wanda yawanci ana amfani da shi don cikakkun katunan tseren da samfuran tsinkaya, yanzu yana gudana kai tsaye cikin tsarin wasanni a karon farko. Wannan yana ba da damar zurfin bayanan da ke wuce ƙarin wasannin tsinkaya.

Lambobi da gaskiya

Nasare na haɗin gwiwa zuwa yanzu suna da ban mamaki. Wani misali mai ban mamaki shine wasan Final One Standing, wani lakabi mai salon tsira wanda aka gina don William Hill. A cewar rahotanni, wannan wasan ya cimma kashi 92 cikin dari na riƙe kowane mako. A cikin watanni shida kacal, ya samar da 105,000 sake kunnawa na abokan ciniki da aka riga aka samu da kuma masu ba da kuɗi na farko. Haka kuma, GoalBuilder+, wanda aka ci gaba don Betfred, ya zarce tsammanin. Wasan yana amfani da ainihin bayanai na filin wasa da ginshiƙi na burin kuma ya zarce wuraren shiga sa na farko watanni da kashi 220 cikin 100.

Wani abin burgewa shine Lucky Stable, wasan tseren dawakai da aka kirkira tare da haɗin gwiwar The Jockey Club da William Hill. An haɗa shi a lokacin Cheltenham Festival na wannan shekara, ya jawo hankalin masu shiga sama da 500,000 a cikin makonni huɗu na farko. Waɗannan alkaluma suna nuna cewa wasannin hulɗa na kyauta suna da tasiri ga masu gudanarwa don ƙara aiki a kan tashar su ba tare da mai amfani ya ɗauki babban haɗarin kuɗi ba.

"Wannan haɗin gwiwa yana nuna wani muhimmin mataki ga Spotlight Sports Group yayin da muke faɗaɗa damar samfurinmu zuwa sararin wasanni. A Engage Games, mun sami abokin tarayya tare da ƙwarewa da aka nuna don isar da wasanni waɗanda ke samar da ainihin sakamakon kasuwanci ga abokan tarayya." - Rob Brown, B2B Growth Director a Spotlight Sports Group

Bayan Fage

Matakin daukar nauyin da Spotlight Sports Group ta yi ba ya faruwa ba tare da dalili. A watan Yunin 2026, kamfanin ya dauki Adam Gill a matsayin sabon CTO dinsa don inganta kirkire-kirkire na fasaha. Hadakar fasahar wucin gadi da sabbin algorithms a cikin kayan aikin kamfani yana da mahimmanci. Ryan Lawrence, wanda ya kafa Engage Games, yana ganin hadin gwiwar a matsayin mataki na gaba na wajibi don kawo ra'ayoyin wasanninsa ga masu sauraro na duniya. Gwaninta ya kai daga nau'ikan fantasy da wasannin faɗakarwa zuwa sabbin hanyoyin gina fare inda 'yan wasa ke gasa a kan allunan jagoranci, kamar yadda aka aiwatar kwanan nan a cikin Gasar Ranar Wasan (Matchday Challenge) don BoyleSports.

Me yasa hakan ke da muhimmanci ga 'yan wasan Jamus

Ga 'yan wasan Jamus da ke aiki a dandamali masu lasisi daga Hukumar Haɗin Gwiwar Caca ta Jihohi (GGL), irin waɗannan sabbin abubuwa na iya wadatar da rayuwarsu ta yau da kullun nan da sannan. Yarjejeniyar Jihohi kan Caca ta 2021 ta sanya iyakoki masu tsauri kan tallatawa, amma tayin wasanni kyauta na iya zama hanya mai yiwuwa don tayar da sha'awa a wasanni. Duk da haka, yana da mahimmanci cewa waɗannan tayin ma su bi ka'idodin kare 'yan wasa masu tsauri. Masu amfani da Jamus suna cin gajiyar kariya daga masu ba da lasisi, kamar iyakacin ajiya na Yuro 1,000 a kowane wata da kuma haɗin kai ga tsarin LUGAS don sa ido kan iyakokin fare.

Wasanni masu ma'amala kamar waɗanda daga Engage Games za su iya taimakawa wajen sa kasuwar Jamus ta zama mai jan hankali ta hanyar mayar da hankali daga caca kawai zuwa ƙarin nishaɗi da kuma canja wurin ilimi. Tun da yake jerin masu ba da lasisi na GGL suna tsauraran ƙa'idodi kan waɗanne masu ba da sabis ake iya yin aiki a bisa doka, irin waɗannan sabbin nau'ikan wasanni dole ne koyaushe a daidaita su daidai da buƙatun tsarin Jamus. Wannan ya haɗa da iyakacin Yuro 1 a kowane juzu'i don ramummuka, kodayake wasannin faɗakarwa na wasanni da ake tattaunawa a nan yawanci suna faɗuwa a cikin nau'o'i daban-daban.

Abin da ke nufi ga gidajen caca masu lasisin GGL

Masu gudanar da kasuwanci na Jamus masu lasisin GGL suna fuskantar kalubalen ware kansu daga gasa ba bisa ka'ida ba daga Curacao ko Malta a cikin yanayi mai tsauraran ka'idoji. Sabbin kayan wasanni kyauta, kamar yadda Spotlight ke rarrabawa a duniya yanzu, suna ba da dama mai kyau don riƙe abokan ciniki bisa doka. Idan aka yi la'akari da halaye na kasuwar Jamus, gami da tsarin LUGAS da tsauraran jagororin talla, wasanni masu amfani da bayanai waɗanda ke jaddada gasa ta wasanni sune babban yabo. masu gudanar da kasuwanci dole ne su tabbatar da cewa irin waɗannan wasanni ba su rikice ba a matsayin abubuwan motsawa don caca mai yawa amma suna aiki a matsayin kayan nishaɗi guda ɗaya don tallafawa canja wurin zuwa kasuwar doka.

Wasan "Final One Standing" na William Hill ya samu kashi 92 cikin dari na rike masu amfani a mako-mako kuma ya haifar da sake kunna masu amfani 105,000. Wasan "Lucky Stable" ya samu shigarwa sama da 500,000 a makonni hudu na farko.

Menene Smart View Engine?

Smart View Engine fasaha ce ta mallakar Spotlight Sports Group, wacce aka yi amfani da ita a baya don ginshiƙan tseren doki da shawarwarin masana. A cikin sabon haɗin gwiwa, an haɗa ta kai tsaye cikin tsarin wasannin hulɗa a karon farko don ba da damar yanke shawara ta hanyar bayanai.

Ta yaya masu gudanarwa ke amfana da wasannin kyauta don takawa?

Wasannin kyauta don takawa suna aiki a matsayin kayan aiki don samun abokin ciniki, riƙe su, da kuma sake kunna su. Suna ba masu amfani damar shiga ba tare da haɗari ba kuma sau da yawa sun wuce alamar tallan gargajiya, kamar yadda aka gani tare da Betfred wanda ya wuce manufa da kashi 220 cikin 100.

Shin waɗannan wasannin suna da lafiya ga 'yan wasan Jamus masu lasisin GGL?

Ee, muddin masu gudanarwa masu lasisin GGL ne ke bayar da wasannin, suna ƙarƙashin dokokin Jamus masu tsauri. Wannan ya haɗa da iyakokin ajiya, sa ido ta tsarin LUGAS, da matakan rigakafin jaraba na gaba ɗaya a ƙarƙashin GlüStV 2021.