Georgia's Daring Gambling Experiment: Exotic Tax Revenues Without Social Headaches?

Georgia embarks on a unique gambling market experiment: opening its doors to foreign providers while simultaneously excluding its own citizens from playing. A model reminiscent of distant Caribbean islands or inverted historical German solo ventures, drawing attention from the industry and regulators worldwide. Lisa Lustich analyzes the background and potential implications.
Georgia, a country known for its hospitality and breathtaking landscapes, is pushing ahead with a remarkable initiative in gambling regulation. As reported by iGamingToday on June 23, 2026, the Georgian government has made a decision that is causing considerable discussion in the international gambling world: foreign casino providers are allowed to obtain licenses in the country, but they are not permitted to accept Georgian citizens as players. A bold maneuver that appears paradoxical at first glance, but on closer inspection reveals a strategic fiscal policy. The model is strikingly reminiscent of the offshore licenses of Caribbean island states like Antigua or the inverse logic of Schleswig-Holstein's earlier solo efforts, when German providers were temporarily licensed only for non-German players. Only here, it's the other way around: the license comes from Georgia, but the players explicitly do not.
The main goal of this extraordinary regulation is clearly defined: it's about generating tax revenues. Georgia wants to profit from the multi-billion dollar global gambling market without having to bear the social costs. Gambling addiction, over-indebtedness, and associated social problems are to be minimized by excluding its own population. A seemingly ingenious move designed to fill coffers and protect the domestic population simultaneously. The Georgian government is calculating with high licensing fees and a taxation of gross gaming revenue generated by foreign players. A precise quantification of the expected revenues has not yet been made, but experts estimate that it could amount to a three-digit million Euro sum annually flowing into the state coffers. This would mean a significant increase in state revenues, which could be used for infrastructure projects, education, or healthcare.
For the German gambling market and its stakeholders, this Georgian model raises exciting questions. What relevance does it have for us if a country establishes such an export model? Could German providers, who are strictly regulated here, be interested in operating in such markets in the future to open up new revenue streams? The GGL, Germany's central supervisory authority, meticulously ensures compliance with the State Treaty on Gambling and the associated player protection measures. Providers such as JackpotPiraten, OnlineCasino DE, Merkur Slots, bwin Casino, Tipico Games, and LeoVegas DE, all of whom hold a German license, are bound by strict rules. An engagement in Georgia would mean for these companies to adapt to a completely different set of rules and explicitly ensure not to accept German players.
The discussion in Germany about what would happen if German providers could operate abroad without targeting German players is not new. It ignited during the first drafts of regulation. The Georgian model could re-ignite this discourse and show that there are indeed ways to benefit from the global gambling industry without having to soften protection mechanisms for one's own population. However, such an approach also carries risks. The reputation of German providers could suffer if they are active in markets considered 'offshore paradises', even though the Georgian model explicitly provides for player protection for its own population. It is a fine line between economic opportunity and ethical responsibility that needs to be balanced. The German discussion often revolves around how to both ensure player protection and provide attractive offers. The Georgian model could serve as a thought experiment on whether a purely export-oriented operation by providers could also be conceived. However, such an idea in the heavily regulated German context is rather hypothetical.
Comparisons with the situation in Schleswig-Holstein are only partially helpful here, as the constellation at that time was entirely different. There, a separate state license was discussed, which was de facto also intended to be valid for German players, before the State Treaty on Gambling curtailed these efforts. Georgia, however, categorically excludes its own players, which represents a clear demarcation. The parallels to jurisdictions like Curaçao or Malta, which issue licenses for the international market, are closer. But here too, the crucial difference: in these countries, there is no explicit and enforceable requirement to exclude one's own population from playing. On the contrary, local players are often a relevant part of the market.
Critical voices could argue that by this policy, Georgia is positioning itself as a kind of 'ethical offshore center', which, while aiming to protect its own citizens, nevertheless benefits from the gambling activities of others. This raises questions about the global responsibility of nations and the ethics of profiting from an industry that can cause considerable social harm in other countries. It is a debate that transcends national borders and touches on fundamental questions of international cooperation and moral integrity. Such a model certainly opens up new legal and ethical considerations.
What does this mean for the future of gambling regulation worldwide? Georgien könnte hier eine Blaupause für andere kleine Staaten liefern, die ähnliche Bestrebungen haben. Staaten mit einer entwickelten IT-Infrastruktur, aber begrenzten eigenen Spielermarkt, könnten diesem Beispiel folgen. Dies könnte zu einer Fragmentierung des globalen Glücksspielmarktes führen, bei der immer spezialisiertere Jurisdiktionen entstehen, die jeweils eigene Nischen besetzen. Für Deutschland ist es wichtig, diese Entwicklungen genau zu beobachten, insbesondere im Hinblick auf die Debatte um den Schutz der deutschen Spieler vor nicht-lizenzierten Angeboten. Die GGL wird hier sicherlich ein wachsames Auge haben, um zu verhindern, dass solche Modelle indirekt Anreize für unregulierte Angebote schaffen, die auf den deutschen Markt abzielen.
Fassen wir zusammen: Georgiens Schritt ist mutig, innovativ und potenziell sehr lukrativ. Es ist ein Experiment, dessen Ausgang noch ungewiss ist, aber es wird die Diskussionen um Glücksspielregulierung und Spielerschutz in vielen Ländern neu befeuern. Während die deutschen lizenzierten Anbieter wie JackpotPiraten oder Merkur Slots ihren Fokus weiterhin auf den streng regulierten deutschen Markt legen, könnten andere global agierende Unternehmen Georgien als attraktiven neuen Standort in Betracht ziehen. Das Land am Schwarzen Meer wird mit diesem Schachzug definitiv nicht nur touristisch, sondern auch regulatorisch auf sich aufmerksam machen. Bleiben wir gespannt, wie sich dieses 'glücksspielende Exportwunder' der Kaukasusregion entwickeln wird und welche Lehren die internationale Gemeinschaft daraus ziehen kann.
Sources & further reading
- Joint Gambling Authority of the German Federal States (GGL): gluecksspiel-behoerde.de
- Whitelist of permitted online operators: GGL-Whitelist
- BZgA problem-gambling helpline: 0800 1 372 700 (free, anonymous, 24/7)
- Editorial methodology: Editorial guidelines Lustich.de
Gambling can be addictive. Please play responsibly. Help and counselling at 0800 1 372 700 (BZgA, free & anonymous).



