Softswiss to Unveil 2027 iGaming Trends and Prediction Markets at SBC Lisbon

The online gambling landscape is in a state of constant evolution, and staying ahead of the curve is essential for operators aiming for success in 2027. Softswiss is preparing a major presence for the upcoming SBC Lisbon event, scheduled to take place from September 29 to October 1, 2026. Exhibiting at stands B501 and C422, the company aims to provide deep analytical insights rather than mere speculation. The centerpiece of their exhibition will be the fifth edition of their annual iGaming Trends report, which has become a staple for strategic planning in the sector.

A significant addition to this year's analysis is the inclusion of perspectives from Amazon Web Services (AWS). This partnership expands the scope of the report beyond traditional iGaming boundaries, suggesting that cloud infrastructure and advanced data processing are becoming the backbone of the industry. Visitors to the Feira Internacional De Lisboa & Meo Arena will have the opportunity to explore which trends are likely to drive sustainable growth and which are merely passing fads, helping them align their business priorities accordingly.

Numbers and facts

Softswiss will maintain a substantial footprint in Lisbon. Their activities are split between stand B501, focusing on intelligence and reports, and stand C422, which houses the Sportsbook and Prediction Markets zone. On September 29 at 16:10, a panel titled "2027 iGaming Trends Report | Five Years of iGaming" will reflect on previous predictions and future expectations. Another key session features Anton Lishchuk on September 30 at 16:30, where he will discuss the drivers and regulatory responses to prediction markets. His final keynote on October 1, titled "Operators May Lose Prediction Markets Before They Enter Them," addresses the practical complexities of these new products.

"Operators are looking for practical ways to enter new markets, launch new products and manage the complexity of regulated growth. Our approach is to think ahead alongside operators, understanding their market, anticipating what comes next, and providing the technology and expertise to build for that future." - Olga Resiga, Chief Business Development Officer at Softswiss

Background

Prediction markets represent a shift in how betting is perceived, moving beyond the results of sporting matches to encompass outcomes of real-world events in politics, economics, and entertainment. Softswiss views this as a priority growth opportunity for operators in regulated environments, as it attracts a different demographic that values information and analytical depth. By collaborating with World Gaming (formerly Clarion), Softswiss ensures the report is grounded in broad industry movements. The integration of AWS further highlights that scalability and data reliability will be the deciding factors for success in the 2027 fiscal year and beyond.

Why it matters for German players

For players in Germany using platforms licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL), these global trends often manifest differently due to strict local regulations. The Interstate Treaty on Gambling 2021 (GlüStV 2021) imposes rigid limits, particularly regarding the types of bets allowed and player protection measures. While prediction markets may surge internationally, their introduction in Germany would require explicit approval from the GGL, which currently focuses heavily on minimizing gambling addiction through tools like the LUGAS activity file and the 1,000 EUR monthly deposit limit.

However, German consumers do benefit from the technological efficiencies described by Softswiss. As platforms become more robust through better data handling and cloud solutions, the overall security and reliability for the end-user improve. Many white-list casinos in Germany utilize software from global providers that incorporate these trends into their core products. Even within the tight 1 EUR per spin limit and mandatory breaks for virtual slots, the underlying technology ensures a smoother, more secure experience that aligns with international standards, even if the available game variety is more restricted than in other EU jurisdictions.

What it means for GGL-licensed casinos

German operators must balance the need for innovation with strict compliance requirements. Prediction markets could offer a way to differentiate their brand, provided they fit within the legal framework for sports and event betting. Utilizing AWS-backed technologies, as mentioned in the Softswiss report, could help these operators manage the heavy technical load of connecting to the OASIS exclusion system and the LUGAS database. Staying informed about the 2027 trends is crucial for maintaining profitability in a high-tax, high-regulation market like Germany, where operational efficiency is the key to survival.