Sporting Risk Launches FlexBuilder and Pick Em for Sportsbooks

The landscape of sports betting is changing rapidly, demanding more individual solutions for diverse player types. On August 18, 2026, Sporting Risk, a company specializing in sports analytics and predictive modeling, announced two major additions to its Bet Builder suite. With the introduction of FlexBuilder and Same Game Pick Em, the provider is addressing the different needs of both professional bettors and recreational users. The goal is to break the traditional structure of same-game parlays and give users more control over their risk and potential returns.

Sporting Risk utilizes years of expertise in predictive modeling to power these tools. Originally stemming from a betting syndicate, the company relies on deep data to calculate odds and correlations in real time. The new products are designed for seamless integration into existing sportsbook platforms. This is particularly relevant as Bet Builders, which allow users to create their own combinations for a single match, have surged in popularity in recent years.

Numbers and facts

A central aspect of the new offering is its technical depth. Sporting Risk’s Bet Builder engine accounts for complex correlations between different markets. This means the software understands how an individual player's performance impacts the overall game outcome. FlexBuilder introduces an innovative mechanic: players can decide how many selections within their Bet Builder must be successful to trigger a payout. A configurable slider allows them to adjust the distribution of winnings. This gives customers the choice to aim for a maximum payout when all picks are correct or opt for more consistent, smaller returns even if one selection fails.

In contrast, Same Game Pick Em takes a different approach. It intentionally omits traditional odds displays to reduce complexity for newer bettors. The player simply chooses the number of picks and a payout multiplier, then answers a series of Yes-or-No questions regarding player propositions. Andy Phillips, CBDO at Sporting Risk, emphasized the strategic importance of this differentiation:

“The popularity of Bet Builders continues to grow, but not every player wants to bet in the same way. FlexBuilder and Same Game Pick Em have been designed to offer different routes into the same experience, whether that’s giving customers more control over risk or removing complexity altogether.” - Andy Phillips, CBDO at SportingRisk.com

Background

Sporting Risk is well-established in the industry. As early as June 16, 2026, the company announced a partnership with BoyleSports, integrating its player props and next-gen Bet Builder technologies across more than 150 global competitions. The firm collects granular on-field event data, which is crucial for in-play markets. By expanding into US sports and maintaining a strong base in football, Sporting Risk covers a wide spectrum that is now complemented by these flex options. This development shows that data providers are increasingly taking on the role of product developers, offering bookmakers ready-made, highly interactive solutions.

Why it matters for German players

For German betting enthusiasts, such innovations must always be viewed within the context of the State Treaty on Gambling 2021 (GlüStV 2021). In Germany, only operators on the white list of the Joint Gambling Authority of the States (GGL) are allowed to function. These strict rules serve player protection and include a monthly deposit limit of 1,000 Euros via the LUGAS system. Innovative tools like FlexBuilder could theoretically help make risk more manageable for players, as the "all-or-nothing" principle is no longer the only option.

However, German licensees must ensure that such complex betting products remain transparent and adhere to wagering limits. While the 1-Euro limit for slots does not apply to sports betting, the calculation of odds and their presentation are subject to rigorous oversight. Providers with a GGL license must have every software update reviewed to ensure addiction prevention standards are met. Tools that simplify betting, such as Same Game Pick Em, might be viewed critically by the GGL if they give the impression that sports betting is a simple game of chance without adequate risk disclosure.

What it means for GGL-licensed casinos

For operators of online casinos and sportsbooks with a German license, integrating such technologies is a double-edged sword. On one hand, it offers the chance to stand out in a saturated market through personalization. A personalized sports betting experience that adapts to player behavior is a powerful retention tool. On the other hand, incorporating live data and complex Bet Builder engines requires high technical standards and compliance with strict German IT security requirements.

Since Sporting Risk already works with major brands like BoyleSports, it is likely that similar features will soon appear among large German brands. The decisive factor will be how the risk-detection algorithms harmonize with German player protection requirements. A system that allows players to actively reduce their risk could even be viewed positively by regulators, provided that transparency regarding winning probabilities is maintained.