Digitain celebrates success at iGB L!VE in London

Armenia-based iGaming platform and sportsbook provider Digitain has declared iGB L!VE, held in London at the beginning of July, a complete success. The company welcomed new and existing partners to its stand at the event, strengthening key business relationships. The event at the Excel Exhibition Centre was once again considered an important date on the industry calendar. Alongside Digitain, Merkur Gaming Colombia and 1win Partners also expressed satisfaction with their trade show appearances in other regions, underscoring the importance of such industry events.

Digitain had a dedicated team on-site to present its technology and products. A particular focus was placed on the FIFA World Cup and the development of business relationships. The team was able to showcase what the future of online gambling holds and what solutions Digitain offers for it.

Numbers and facts

iGB L!VE took place from July 1-2 in London. Digitain presented its core products and visions there. Hamest Safaryan, Head of Sales at Digitain, stated that the event had "once again proven to be one of the most valuable events on the industry calendar." She noted a "strong interest in our technology, our products and our long-term vision."

The presentation of the recently obtained UK license also generated interest. However, most interest, specifically 70 percent of demonstrations and meetings, focused on the Centrivo iGaming platform, the Affinet solution, and self-service betting terminals. This clearly shows the direction the B2B sector is heading. "While technology drives our industry, it's the relationships behind it that create lasting success," Safaryan said. "Every conversation we had at iGB L!VE highlighted the importance of listening to our partners, understanding their individual goals, and working together to deliver solutions that create real commercial value."

The second half of 2026 promises to be busy for Digitain. Many follow-up appointments are already scheduled, and several partnership discussions are progressing. The company plans to further strengthen its commercial presence across key European and international markets. iGB L!VE laid the groundwork for this.

Background

Industry trade shows like iGB L!VE are crucial for B2B providers like Digitain. They offer a platform to present innovations, observe the competition, and most importantly, build networks. The gaming industry is dynamic, driven by technological advancements and regional regulations. The focus on products such as the Centrivo platform and the Affinet solution shows that individualized and customizable solutions for operators are becoming increasingly important. Hamest Safaryan also emphasized the importance of personal relationships despite increasing digitalization.

“While technology drives our industry, it's the relationships behind it that create lasting success.” - Hamest Safaryan, Head of Sales at Digitain

Other industry players also recognize the value of such events. Merkur Gaming Colombia called GAT Expo 2023 in Cartagena, Colombia, a "great success." There, too, the importance of personal contacts and the presentation of innovations, such as Merkur's jackpot technologies Link Zone and Solar Link, was emphasized. Stanislavs Vaipans of 1win Partners stressed before iGB L!VE in Amsterdam the importance of "providing enough value to gain the trust of affiliates." These statements underscore that success in the iGaming industry depends not only on technology but also on building strong relationships.

Why it matters for German players

For German players, developments at such international trade fairs have indirect but significant implications. Providers like Digitain, which develop solutions for online casinos and sports betting, are primarily B2B businesses. However, their innovations and business strategies influence the offerings available to licensed online casinos in Germany. The German Interstate Treaty on Gambling 2021 (GlüStV 2021) has reshaped the German market. Only online casinos listed on the whitelist of the Joint Gaming Authority of the Federal States (GGL) are permitted to legally offer their services.

This means for players in Germany that they should only use offers that have a German license. While trade fairs like iGB L!VE are a showcase for the latest trends, the products presented there must comply with strict German regulations. These include, for example, the monthly deposit limit of 1,000 euros, the 1-euro stake limit per spin for slot machines, and the connection to the central self-exclusion system OASIS via LUGAS (National Gambling Authority for Gambling). When B2B providers like Digitain further develop their platforms, it can lead to GGL-licensed casinos being able to offer their players even better or more diverse products that nevertheless remain within the regulated framework. For German players, this means higher security and a better gaming experience within legal limits.

What it means for GGL-licensed casinos

For GGL-licensed casinos, the advancements of platform providers like Digitain are highly relevant. They depend on their technical partners to offer solutions that are not only innovative but also meet the high regulatory requirements of GlüStV 2021. The presentation of new systems and products that received great resonance at iGB L!VE shows that the market for technical infrastructure in the iGaming sector remains dynamic.

A GGL-licensed casino seeks technical solutions that allow for seamless integration of prescribed limits and protective mechanisms. These include tools for monitoring player behavior or ensuring deposit limits. A provider like Digitain, which constantly develops its platforms, can provide valuable services here. This ultimately strengthens the position of GGL-licensed casinos, as they can offer their customers a safe and attractive gaming experience. The emphasis on building relationships between B2B providers and their customers also means that GGL-licensed casinos can work closely with their partners to find tailor-made solutions that meet the specific requirements of the German market.