EveryMatrix consolidates casino unit: What does it mean for players?

Technology provider EveryMatrix is overhauling its internal structure. A strategic realignment aims to make the online casino business simpler and more transparent. The former "CasinoEngine" unit is a thing of the past. In its place comes the new, comprehensive "EveryMatrix Casino" division. It bundles the turnkey solution, the pure casino platform, and the aggregation services under one roof. For casino operators, this means they get everything from a single source.

This move is more than just a new name. It's an attempt to make a vast ecosystem of technology and games more manageable. The reorganization is intended to strengthen internal accountability and ultimately lead to better service for clients. The idea is for operators to pick and choose the components they need - whether it's a full turnkey solution or just access to the massive game library.

Numbers and facts

The EveryMatrix portfolio is impressive. The aggregator, previously known as SlotMatrix and now called "EveryMatrix Aggregation," combines a massive selection. We're talking about more than 45,000 games from over 190 different providers. These numbers alone illustrate the complexity that such a platform must manage.

The restructuring follows a period of strong growth. According to Group CEO Ebbe Groes, the company saw a 39% increase in revenue in the first quarter. Concurrently, the staff grew by 36% to 1,311 employees. Another key component of the new strategy is the acquisition of the game studio Fantasma Games, which was completed in 2024. Fantasma will now spearhead in-house game development but will be organizationally separate from the aggregation business.

Background

Stian Enger Pettersen, Head of Casino at EveryMatrix, explains the logic behind the consolidation. It's about efficiency and clarity, both internally and for clients.

"The short answer is that it allows us to operate as one larger entity, across casino verticals, with shared strategic priorities and common commercial goals." - Stian Enger Pettersen, Head of Casino at EveryMatrix

A crucial point is the separation of game development and game aggregation. In the past, there was confusion because many mistakenly associated the "SlotMatrix" brand with EveryMatrix's in-house games. Now, the separation is clear: Fantasma Games develops the games, while "EveryMatrix Aggregation" objectively offers the games of thousands of other studios. Pettersen emphasizes that recommendations to operators should not be influenced by which studio developed a game.

The company's ambition goes beyond merely providing games. EveryMatrix aims to create added value through deep technical integrations. One example is the "Transaction Monitor" tool, which allows operators to analyze game rounds in detail, regardless of which provider the game comes from. The unification of free spin campaigns across different manufacturers is also cited as a benefit.

What it means for GGL-licensed casinos

For operators of online casinos with a German license, this development is quite relevant. Many of the legal providers in Germany do not develop their own platforms but rely on the technology of B2B specialists like EveryMatrix. A leaner, more efficient platform can have a direct impact on the player experience.

When a provider like EveryMatrix optimizes its processes, new games or features can be implemented faster and more reliably. The promised unified tools, for instance for bonus campaigns, could make it easier for GGL-casinos to create attractive yet compliant offers. A stable backend is the foundation for smooth operations, which is crucial in the highly regulated German market. Fewer technical glitches with connections to systems like LUGAS or in adhering to betting limits are a direct advantage for the operator and, indirectly, for the player.

Why it matters for German players

At first glance, an internal restructuring at a B2B provider might seem irrelevant to players. But that's only partially true. The technology running in the background of an online casino directly affects what we as players experience. Every casino licensed in Germany must implement the strict rules of the 2021 State Treaty on Gambling (GlüStV 2021). These include the €1 per spin betting limit, the 5-second rule, and the €1,000 monthly deposit limit via the LUGAS system.

A high-performance platform like the one from EveryMatrix is the technical prerequisite for reliably implementing these rules. The consolidation can provide more stability here. If an operator can rely on clean-running technology, there's less frustration from system errors. The gigantic number of 45,000 games is, however, relative for us in Germany. Only a fraction of them are approved by the Joint Gambling Authority of the Federal States (GGL) and can be offered legally. The platform must therefore be able to precisely filter the offering for the German market.

The separation of game developer (Fantasma) and aggregator is a positive signal. It promises more objectivity in the game selection ultimately presented to German players. Instead of just promoting its own products, the focus could be on quality and popularity. Ultimately, a stable, well-organized technology partner is an important prerequisite for a legal and fair gambling offering according to German standards, in contrast to the unregulated offerings from Curaçao or Malta.