Betsson Achieves Record EUR 310.2 Million Revenue in Q2 2026

Betsson, one of the big names in online gambling, had an impressive second quarter of 2026. With revenues of EUR 310.2 million, the company achieved a new record, registering a 2 percent growth compared to the previous year. This shows that the gambling market continues to evolve, even if luck is not always on the operators' side. Particularly noteworthy is the increase in active customers to 1.8 million, up from 1.4 million in the same period last year. This indicates successful customer acquisition, despite a challenging market environment. Casino revenues increased by 2 percent, sports betting by 1 percent. The sports betting margin improved from 9.5 percent in the second quarter of 2025 to 10.5 percent. This indicates a more efficient design of betting offers. The success in the second quarter was also bolstered by the FIFA World Cup, as CEO Pontus Lindwall highlighted, which has already led to a 14 percent increase in average daily revenue by July 13 for the third quarter of 2026. An important signal for the industry is also the high share of 76 percent (66 percent in the previous year) of revenue from locally regulated markets, although this also entails higher gambling taxes and lower margins. This commitment to regulated markets is a step in the right direction for more player protection and stability. Latin America, in particular, stood out, growing by 32 percent to record levels, with Peru and Argentina performing particularly well.

Numbers and facts

The second quarter of 2026 was a quarter of contrasts for Betsson. While revenue reached an all-time high, profitability came under pressure. EBITDA, earnings before interest, taxes, depreciation, and amortization, fell by 31 percent to EUR 58.5 million. Operating income even dropped by 39 percent to EUR 42.2 million. For the first six months of the year, group revenue totaled EUR 595.5 million, slightly below the EUR 597.3 million reported a year earlier. Net income for the quarter reached EUR 30.4 million, equal to EUR 0.22 per share. Despite lower earnings, operating cash flow remained positive at EUR 60.4 million, an increase from EUR 41.1 million in the previous year. Net debt also improved from -EUR 151.8 million to -EUR 128.4 million.

Background

Pontus Lindwall, President and CEO of Betsson AB, commented on the results with a focus on the different business segments:

“The second quarter showed healthy B2C growth, supported by the FIFA World Cup, while B2B remained below last year and weighed on profitability. Group revenue was EUR 310 (304) million and EBIT EUR 42 (69) million.” - Pontus Lindwall, President and CEO at Betsson AB

This statement underlines that the B2C segment, meaning direct business with players, is Betsson's growth driver. At the same time, it highlights the challenges in the B2B business. Another critical point is the increased gambling taxes in locally regulated markets. Nevertheless, the development is positive, as Betsson increasingly focuses on markets where clear rules apply. This is a trend we also observe in Germany and ultimately means more security for players.

Why it matters for German players

For players in Germany, this is important news, even if Betsson is not directly present in the market with a German GGL license. The focus on regulated markets reinforces the idea that the industry must align itself with legally compliant and secure offerings in the long term. In Germany, this means the Gaming Act 2021 with its strict rules. The deposit limit of EUR 1,000 per month and the stake limit of EUR 1 per spin on automated games are fixed components. The central monitoring system LUGAS, which manages these limits and self-exclusion, is crucial for player protection. Betsson's development shows us that even large international providers can and must live with these adjustments. For German players, this means: Anyone who plays at a GGL-licensed casino can rely on fairness and security. Black sheep will have an increasingly difficult time. I always advise consulting the whitelist of the Joint Gambling Authority of the Federal States before registering with an online casino.

What it means for GGL-licensed casinos

Betsson's figures confirm an important trend: regulated markets are the future. This is good news for online casinos that hold a license from the Joint Gambling Authority of the Federal States (GGL). It shows that sustainable business is possible even under stricter conditions. Although margins are smaller due to higher taxes and stricter rules, the market is more stable and predictable in the long term. This is also a clear signal to providers who still rely on licenses from Malta (MGA) or Curaçao. These are increasingly being pushed to the sidelines in Germany. The GGL ensures equal competitive conditions and a clear framework, which benefits both players and serious providers. Betsson's development, which generates almost three-quarters of its revenue in regulated markets, underscores the relevance and success of this approach.