FIRST.bet and ADI Predictstreet expand prediction markets in Latin America

FIRST.bet and ADI Predictstreet have announced a strategic partnership. This collaboration aims to expand regulated prediction markets across Latin America. FIRST.bet contributes its B2B sportsbook platform and an established network of regional operators. ADI Predictstreet provides its proprietary prediction market infrastructure.

The partnership initially focuses on the FIFA World Cup 2026. A dedicated platform, the "FIFA World Cup 2026 Prediction Hub," will offer fans in Latin America a new interactive experience. Despite these ambitious plans, ADI Predictstreet faced issues with promised World Cup tickets even before the partnership's launch, as reported by the Financial Times. An earlier report from July 12, 2026, mentioned that a 24-year-old crypto trader from Serbia, Vukašin Petrović, never received a promised World Cup ticket from ADI Predictstreet, causing user dissatisfaction.

Numbers and facts

FIRST.bet is extending its B2B offering beyond core sports betting. Prediction markets are considered one of the fastest-growing categories in fan engagement. FIRST.bet already operates across Latin America, Europe, and Africa. The company brings the necessary regulatory and localization expertise.

ADI Predictstreet is the official prediction market partner of FIFA for the 2026 World Cup. The planned platform will allow fans to participate in prediction markets covering matches, teams, players, and defining moments. It is built on ADI Chain, a digital infrastructure designed to support millions of concurrent users. Participation is possible using both traditional payment methods and supported digital currencies. A proprietary football intelligence engine, informed by over a decade of FIFA World Cup data, provides the basis for insights and market intelligence.

Background

Dimitrios Psarrakis, CEO of ADI Predictstreet, sees significant growth opportunities for regulated prediction markets in Latin America. He expressed optimism:

“Latin America represents one of the most exciting growth opportunities for regulated prediction markets. FIRST.bet’s strong regulatory footprint and operator relationships make them the ideal partner to help us scale our technology across the region.” - Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet

Tom Light, founder and CEO of FIRST.bet, emphasizes the value of prediction markets for fan interaction. He also regards the World Cup 2026 as a crucial starting point. The announcement follows other partnerships by ADI Predictstreet, including with Fanatics Markets, DAZN, Kalshi, Matchbook, and BetConstruct. This underscores the strategy of promoting the dissemination and acceptance of prediction markets and enabling access to regulated markets through collaborations. Kalshi recorded daily volumes exceeding $1 billion during the first two weeks of the World Cup and holds approximately 62 percent of the total prediction market trading volume, according to market tracking data.

ADI Predictstreet is licensed in Gibraltar, which, according to Michael Clohisy, a sports attorney and advisor at Quintel Intelligence, allowed for a "Betting Intermediary licence under the Gibraltar Gambling Act 2005." In the US, the situation is more complex as event contracts are regulated by the Commodity Futures Trading Commission (CFTC). ADI Predictstreet does not have direct CFTC approval. This regulatory gap was closed through the partnership with Fanatics Markets, which already possesses the necessary approvals. This enables ADI Predictstreet to bring the FIFA partnership to millions of American fans by bypassing regulatory hurdles in the US through Fanatics Markets.

Why it matters for German players

For German players, these developments in Latin America have no direct impact on their betting behavior in the regulated online gambling market. The German market is governed by the Glücksspielstaatsvertrag 2021 (GlüStV 2021), which stipulates strict rules. These include bet limits of 1 Euro per spin for slot machines and a monthly deposit limit of 1,000 Euros. Players in Germany can only play with providers listed on the whitelist of the Joint Gambling Authority of the Federal States (GGL). This whitelist is a directory of all legal online gambling providers in Germany.

Additionally, the cross-state self-exclusion system OASIS and the deposit limit system LUGAS enable comprehensive player monitoring and protection measures. Prediction markets, such as those being expanded in Latin America, are also subject to strict requirements in Germany. They often fall under sports betting or financial products. Offering such services requires a special license and must comply with stringent German consumer and youth protection standards. Foreign licenses, such as those from the MGA or Curacao, are not valid in Germany for the legal online gambling market. Therefore, players should always look for the GGL seal when wanting to play online in Germany.

What it means for GGL-licensed casinos

The expansion of prediction markets in Latin America through partnerships like that between FIRST.bet and ADI Predictstreet demonstrates global growth in online gambling. GGL-licensed casinos in Germany, however, are subject to a different regulatory reality. The GlüStV 2021 focuses on player protection and addiction prevention. This includes clear guidelines for game types and marketing.

While global providers explore new forms of fan engagement like prediction markets, German operators must concentrate on complying with national laws. Innovations in the gambling market are welcome but must meet the stringent German requirements. The introduction of prediction markets in Germany would only be possible under fulfillment of all GGL requirements, which due to the regulated nature of such financial products, would likely be complex.