Affiliate Leaders Summit 2026: Haɗawa da Matsalar Kukis a Lisbon

Duniyar tallan haɗin gwiwa a cikin caca ta yanar gizo tana fuskantar babban canji. Daga ranar 29 ga Satumba zuwa 1 ga Oktoba, 2026, Lisbon za ta zama cibiyar waɗannan tattaunawa yayin da Babban Taron Shugabannin Haɗin Gwiwa ya buɗe ƙofofinsa a Feira Internacional de Lisboa (FIL) da kuma MEO Arena. Ba wai kawai game da dannawa mai sauƙi ba ne, har ma game da tsira a cikin yanayin dijital da Tarayyar Hankali da kuma ƙaƙƙarfan dokokin kariyar bayanai ke sake fasalinsa. Masana'antar tana amsa yanayin inda hanyoyin abokin ciniki zuwa ga masu aiki ke ƙara rikitarwa. Masu neman gidajen caca na yanar gizo a yau suna yawo tsakanin kafofin watsa labarun, masu tasiri, da kuma injunan bincike na gargajiya. Taron a Lisbon yana magance tushen fasaha da ake buƙata don kula da hangen nesa a cikin wannan rudani da kuma ci gaba da samun riba a cikin samun sabbin 'yan wasa.

Adadi da abubuwa

An yi tsammanin masana masana'antu guda 10,000 a babban birnin Portugal. An raba shirin zuwa wurare daban-daban, tare da tsarin "Platforms & Performance" yana ƙaddamarwa a ranar Talata, 29 ga Satumba. Wani muhimmin haskaka shine jawabin Kaan Camgoz, Shugaban Sashen Caca a Meta (EMEA), wanda zai nuna yadda AI ke haɓaka aikin a fannin caca na kuɗi na gaske. Samar da damar masu haɗin gwiwa ta hanyar kyautar VIP kyauta, yayin da masu aiki da kamfanoni ke biyan Yuro 599 don shiga.

“A baya, aikin mai haɗin gwiwa ya fi sauƙi a bayyana. Kuna iya duba martaba, danna ko juyawa kuma ku sami cikakken hoto game da abin da ke aiki. A yau, tafiyar da ke bayan waɗannan sakamakon ta fi rikitarwa.” - Rasmus Sojmark, Wanda ya kafa kuma Shugaban Zartarwa na SBC

Sojmark ya jaddada cewa mai amfani na iya gano wata alama ta hanyar mai ƙirƙirar abun ciki, ganinta sake a kafofin watsa labarun, kuma kawai ya samu makonni daga baya. Ga masu haɗin gwiwa, damar tana cikin fahimtar wannan duka tafiya maimakon duba tashar guda ɗaya ta keɓance. Wannan yana buƙatar sabbin hanyoyin aunawa saboda hanyoyin bin diddigin gargajiya sun kai iyakokinsu.

Bayan Fage

Batun da ke da fashewa musamman shine ƙarshen kukis. A ƙarƙashin taken “Aunawa a 2027,” masana kamar Clemence Dujardin (Shugaban Zartarwa na MyAffiliates) da Robert Kraft (Wanda ya kafa Atlas World) za su tattauna game da wani yanayi na bayanai na farko da ke zuwa. Lokacin da kukis na wasu zai ɓace gaba ɗaya, masu haɗin gwiwa dole ne su nuna ƙimarsu ga masu aiki yayin da ma'auni na gargajiya suka zama marasa amfani. Wannan yana shafar ba kawai fasaha ba har ma da abun ciki.

Rui Costa daga Gentoo da Adam Bielinski daga iGamingNuts za su yi magana game da dalilin da yasa abun ciki shine mafi ƙarancin daraja a fannin haɗin gwiwar iGaming. Bidiyon gajere da labarun kafofin watsa labarun na asali ana ƙara kula da su azaman kadarorin kasuwanci na dabaru don riƙe “marasa aminci” da kuma sauƙin samun hankalin matasa masu sauraro. Wannan yana nuna canji mai tsabta daga rubutun SEO kawai zuwa gina alama ta gaske.

Me yasa yake da mahimmanci ga 'yan wasan Jamus

Gaɓar masu kunna caca ta Jamus, wannan ci gaban fasaha yana nufin tallace-tallace masu ma'ana da kuma maƙasudi. A kasuwar da aka tsara sosai kamar Jamus, wadda Yarjejeniyar Jiha kan Hada-hadar Caca ta 2021 (GlüStV 2021) ta tsara, masu haɗin gwiwa dole ne su yi taka-tsan-tsan. Hanyoyin AI da aka tattauna a Lisbon za a iya amfani da su don isar da tallace-tallace ta hanyar da ta fi dacewa ga mutanen da suka riga sun nuna sha'awar caca. Ya kamata masu kunna caca su sani cewa bayanan su – har ma ba tare da kukis na gargajiya ba – ana tattara su ta hanyar dabarun farko na tashoshi.

Tun da yake akwai tsauraran dokoki a Jamus, kamar iyakar biyan kuɗi na Yuro 1,000 a kowane wata da kuma iyakar Yuro 1 ga kowane juyawa ga ramummuka na kama-da-wane, mahimmancin masu haɗin gwiwa yana canzawa. Yana da alaƙa da ƙasa da yawa kuma ya fi dacewa wajen tura masu kunna caca waɗanda ke aiki a cikin iyakokin doka na Hukumar Hadin Gwiwa ta Jihohi kan Caca (GGL). Haɗin kai ta hanyar LUGAS kuma yana tabbatar da cewa an kiyaye iyakar ta tsakanin masu aiki, wanda ke sa tattara abokan ciniki ya zama mai sarkakiya ga masu haɗin gwiwa a Jamus.

Abin da ke nufi ga gidajen caca masu lasisin GGL

Gidajen caca masu lasisin Jamus daga GGL suna cin gajiyar ƙwarewar masu haɗin gwiwa. Yayin da hanyoyin aunawa suka zama masu ma'ana, haɗarin ɓata rufe yana raguwa. Haɗa CRM, SEO, da kuma kafofin watsa labarai da aka biya, kamar yadda aka tattauna a cikin taron "Killing the Silo Monster", yana da mahimmanci ga masu samar da lasisin GGL don daidaita tsadar mulki na Jamus ta hanyar ingantaccen tallace-tallace. Waɗanda suka fahimci tafiyar abokin ciniki ba tare da wata matsala ba ne kaɗai za su iya rayuwa a cikin yanayi tare da haramcin tallace-tallace da iyakancewa. Haɗin gwiwa tare da masu haɗin gwiwa masu daraja waɗanda ke bin jerin abubuwan da aka ba da izini shine mafi mahimmancin tashar ga masu aiki masu lasisi don kare kansu daga kasuwar baƙar fata daga Curacao ko Malta.