DAZN ta sayi EverPass Media don faɗaɗa kasuwar Amurka

Global sports entertainment platform DAZN ta yi wani mataki na tabbaci a kasuwar Amurka. Ta hanyar siyan EverPass Media, kamfanin ya samu tushen fasaha don isar da abun ciki na wasanni kai tsaye zuwa gidajen giya, gidajen abinci, da otal-otal. An kafa EverPass a shekarar 2023 ta 32 Equity da RedBird Capital Partners. Yanzu ana shirin sake yi wa kasuwancin suna zuwa DAZN for Business. Ta wannan matakin, DAZN na da niyyar wuce iyakar masoyan mutum a gida kuma ta zama cibiyar sadarwa don wuraren karbar baki na kasuwanci a duniya.

An lissafa yarjejeniyar ta hanyar dabaru. EverPass na rike da keɓantattun haƙƙoƙin rarraba kasuwanci na NFL Sunday Ticket. Wannan na nufin duk wata cibiya ta kasuwanci a Amurka da ke son watsa wasannin NFL na Lahadi za ta yi aiki da DAZN ba tare da kai tsaye ba. Bayan kwallon kafa, abun ciki ya haɗa da Premier League ta Ingila, UEFA Champions League, da gasanni na Amurka kamar NBA, MLB, da NASCAR. Bayan siyan, Shugaba na EverPass, Alex Kaplan, zai ɗauki babban matsayi na jagoranci a cikin DAZN Group.

Lambobi da abubuwa

Kodayake ba a bayyana cikakken bayanin kuɗi na siyan ba, tsarin sabbin haɗin gwiwa yana nuna girman yarjejeniyar. RedBird Capital Partners, 32 Equity, da TKO Group Holdings za su zama masu hannun jari na 'yan tsiraru a DAZN a matsayin wani ɓangare na ciniki. EverPass kuma yana kawo haɗin gwiwar rarrabawa da manyan kamfanoni kamar Peacock, Netflix, Paramount, da Apple zuwa teburin. Ana ɗaukar damar samun abun ciki na NFL, musamman, a matsayin mafi kyawun wasanni ga masu watsa shirye-shiryen wasanni a Amurka.

"DAZN yanzu zai iya hidimtawa kowane nau'in abokin ciniki a Amurka - daga masoyan wasanni na mutum da ke amfani da DAZN app zuwa wuraren kasuwanci da ke son samar da mafi kyawun gogewar kallo ga abokan cinikinsu." - Shay Segev, Shugaba na DAZN Group

Wannan sanarwa ta nuna hanyar haɗin gwiwa. DAZN na aiki a kasashe sama da 200 kuma kwanan nan ta ƙaddamar da sabon tashar wasanni na kwalejin NCAA. An yi niyyar haɗa EverPass don rufe gibin tsakanin yawo na dijital don masu amfani na sirri da kuma watsa shirye-shirye na gargajiya ta hanyar kebul ko tauraron dan adam a wuraren kasuwanci. Hans Schroeder na NFL ya jaddada cewa wannan haɗin gwiwa zai zurfafa isa ga NFL Sunday Ticket a wani muhimmin kasuwa.

Bayanai

Kasrwar Amurka tana da gasa sosai. Duk da cewa ayyukan yawo kamar Netflix da Apple suna ƙara saka hannun jari a wasanni kai tsaye, kasuwancin karɓar baki na gargajiya na fuskantar wahala tare da hanyoyin rarraba tsofaffin hanyoyi. An ƙirƙiri EverPass musamman don wannan: wani tsarin yawo da aka gina don amfanin kasuwanci. Gerry Cardinale na RedBird ya bayyana cewa kasuwancin da yawa har yanzu suna da alaƙa da tsofaffin tsarin yayin da abun ciki ya koma girgije. DAZN yanzu yana amfani da wannan kayan aikin fasaha a matsayin ci gaba don fadadawa ta duniya ta B2B.

Ga kasancewar DAZN wani abokin da ya dace da yawancin masu ba da labarai a yankin, wanda galibi ke bayar da fasalolin yin fare da aka haɗa. Sabbin kamfani mai ƙarfi yana tabbatar da haƙƙoƙin watsawa masu tsayayye, waɗanda suke da mahimmanci don yin fare kai tsaye. Koyaya, masu amfani da Jamus dole ne su tuna cewa yin caca da ke da alaƙa da watsa shirye-shiryen wasanni ana sarrafa su ta Yarjejeniya ta Jiha kan Yin Caca ta 2021 (GlüStV 2021). Duk wanda ke yin fare yayin kallon wasanni a mashaya ya kamata ya yi amfani da masu samarwa kawai da aka jera akan jerin amintattun hukuma na Hukumar Haɗin Gwiwar Yin Caca ta Jihohi (GGL).

Yin fare a Jamus yana da tsauri. Akwai iyaka ta euro 1,000 kowane wata, wanda ake sa ido ta hanyar tsarin LUGAS. Bugu da ƙari, sadaukarwa don ramummuka na kan layi an iyakance su zuwa Yuro 1 kowane juzu'i. Waɗannan dokoki suna kula da kariyar ƴan wasa da rigakafin jaraba. DAZN da kanta tana aiki a matsayin abokin tarayya ga masu ba da lasisi a Jamus, yana jaddada halaccin dandalin. Duk da haka, ana ba da shawarar taka tsantsan: kawai dandalin da ke da lasisi na Jamus suna ba da cikakken kariyar doka da rashin gaskiya.

Abin da yake nufi ga gidajen caca masu lasisin GGL

Ga gidajen caca na kan layi na Jamus masu lasisin GGL, faɗaɗawar duniya ta DAZN na iya buɗe sabbin hanyoyin tallatawa. DAZN for Business na iya samun ƙarfi a cikin mashaya wasanni na Jamus. Tun da talla ta yin caca a Jamus tana ƙarƙashin ƙuntatawa lokaci (babu tallace-tallace na TV don gidajen caca na kan layi kafin 9 na yamma), haɗin gwiwar sashen wasanni galibi suna samar da hanya ɗaya don ganuwa ta doka. masu aikin da aka ba da lasisi na GGL dole ne su tabbatar da cewa ba a nuna tambura da tayin su a cikin wuraren da ke da niyyar ƙanana ba. Ƙwararriyar watsa shirye-shiryen wasanni ta hanyar DAZN tana taimakawa wajen ƙirƙirar yanayi mai daraja don yin fare na doka da samfuran gidan caca, muddin duk buƙatun ƙa'idodi na GlüStV sun cika.